The lead management process comprises several key phases: lead generation, qualification, nurturing, and conversion.
If you’re looking to boost conversions, manage customer interactions more efficiently, and simplify your sales and marketing efforts, it’s worth considering implementing one of the various types of CRM funnels available.
Recently, it has been found that more than 91% of businesses use a CRM funnel for marketing to improve everyday functioning and performance of business. This is why it is important to build porper funnels for managing various marketing activities.
We have tried to cover a complete, in-depth approach to common types of CRM funnels for marketing. Read through the article to get the complete hands-on knowledge related to various marketing funnels.
Must read – Why Are Marketing Automation Tools A Must Today?
5 common types of CRM funnels for marketing
Let’s now deeply understand the five common types of CRM funnels for marketing. This will help you deploy the right marketing AI agent. In this article, we have covered only the most widely used funnels based on popularity and application.
Landing page/home page funnel
A landing page is where visitors land on your website after clicking an ad. The goal of this page is to encourage them to take action—whether that’s signing up for a webinar, downloading a resource, or purchasing your product or service.
Landing page funnels usually work alongside other funnel types to get the best results. That’s why it’s a good idea to have a clear call-to-action (CTA) on your homepage as a catch-all. However, not every visitor who enters this funnel will be a qualified lead. So, it’s important to focus this funnel on providing education and identifying qualified leads based on specific actions they take as they move further down the funnel.
Video marketing funnel
The video marketing funnel is all about turning prospects into customers through the power of video. To make it work, you need to create videos that attract, educate, engage, and convert your leads at each stage of their journey.
People love watching videos because they’re easy to digest and entertaining. In fact, Facebook sees around eight billion video views every day. If you’re aiming to boost engagement with your content, adding videos to your strategy is a great place to start.
Email-marketing funnel
The email marketing funnel is a marketing funnel that involves the conversion of a prospect to a paying customer using promotional and educational emails.
Creating an email funnel typically involves collecting prospects’ contact details, including gathering their email address and name. Then you offer education to prospects on your brand and product via nurturing email campaigns. Additionally, this also includes offer-based promotions and conversion-focused CTAs in order to convert prospects into customers.
Lead magnet funnel
The lead magnet funnel works by offering something valuable to your website visitors in exchange for their contact information. This could be anything—a video, case study, eBook, template, white paper, or even a free product trial.
What’s great about this funnel is that it brings in high-quality leads who are genuinely interested in what you’re offering. On top of that, it helps position your brand as an expert in your field, so when those prospects need a product or service you provide, you’ll be the first name they think of.
Webinar funnel
The webinar funnel is designed to attract visitors through webinar promotions, convert them into leads, and eventually turn them into paying customers. It typically begins with driving traffic to your webinar landing page and ends when they purchase your product or service.
A key part of the webinar funnel is the registration step, where you gather details from people interested in attending. Collecting emails is essential here since you’ll need to send reminders to participants leading up to the event.
Conclusion
For businesses looking to optimize customer interactions and boost conversions, understanding the various types of CRM funnels is essential. By implementing the right funnel for your business model, you can guide prospects through their customer journey, enhance their experience, and ultimately increase your revenue. As you explore different CRM funnel types, keep an eye on performance and be ready to adjust your strategies to meet the evolving needs of your audience.
The professional team at Kenyt.AI will help you build and personalize different funnels based on your business requirements. Contact our sales team today and get started.
Frequently Asked Questions
A CRM funnel in marketing refers to the process of guiding prospects through different stages of interaction with a business. It maps out a customer’s journey from awareness to purchase, helping companies track leads, understand customer behavior, and optimize sales processes.
CRM funnels help marketing teams segment customers, nurture leads effectively, and streamline communication. They enable better targeting, personalized campaigns, and a deeper understanding of customer needs, leading to higher conversion rates and improved customer relationships.
The typical stages in a CRM funnel include awareness, consideration, decision, action, and retention. These stages help businesses track customer progress and apply the right marketing strategies at each point to increase engagement and conversions.
Businesses should select a CRM funnel based on their industry, target audience, and sales process. Factors like the complexity of the buying journey, customer touchpoints, and the need for personalization will influence which type of funnel will be most effective for achieving marketing goals.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
