Using a WhatsApp Business account is gaining popularity among businesses and organizations. With WhatsApp boasting over 2 billion active users, it’s essential to stay updated on the latest features and best practices.
If recent surveys are to be believed, WhatsApp messages boast of a 98% open rate and 35% click through rate. This commanding authority makes it necessary to have your presence felt on WhatsApp.
In this article, we will be discussing how you can send bulk messages on WhatsApp Business account. This will help you streamline your marketing campaigns and send out messages to your customers with ease.
What are batch messages in WhatsApp Business?
Batch WhatsApp Messages refers to the ability to send a large volume of messages at once to multiple recipients on WhatsApp. This feature is frequently used by businesses and organizations to communicate with a wide audience efficiently.
WhatsApp batch messaging saves you a lot of time by allowing you to send a message to hundreds or thousands of contacts with just one click. It automates repetitive tasks, making your communication process much more efficient.
Additionally, it ensures that the same message is sent to all selected contacts, keeping everyone informed and on the same page. This lowers the workload of your customer support team and other resources regarding the same.
Must read – A Complete Guide to Send WhatsApp Bulk Messages
Regulations related to sending batch messages
The WhatsApp Business App is well-suited for small and medium-sized businesses, offering a straightforward solution for sending broadcasts without the need for additional software. Its user-friendly interface makes it easy to navigate, and best of all, it’s completely free to use.
Here are certain regulations that you should follow while sending batch messages on WhatsApp Business app
Research WhatsApp guidelines extensively
It’s important to understand WhatsApp’s policy guidelines before using the WhatsApp bulk SMS service. Following these guidelines will help you maintain smooth communication with your customers and avoid disruptions, such as account suspension.
Look for user consent
WhatsApp prioritizes user privacy, so businesses must obtain consent from recipients before adding them to their broadcast list. It’s essential to clearly state the intent and type of content customers will receive in your messages.
Unsubscribe option
To respect users’ privacy, businesses should provide an option for recipients to opt out of communications. Responding quickly to unsubscription requests is a great way to maintain a positive relationship with your audience.
Send relevant content
When using WhatsApp bulk SMS, ensure that the content you send is relevant to the recipients. No one likes receiving messages that don’t match their interests or aren’t helpful. It’s also a good idea to categorize your customers so you can send tailored content that engages each group effectively.
Decide on your frequency
The frequency of your messages plays a crucial role in the success of your campaign. To avoid being marked as spam, it’s important to research and determine the optimal frequency for sending WhatsApp bulk messages that resonates with your customers.Â
If you are wondering for the right way to get started, let us help you with pour previous article –
How To Write The Best Greeting Messages For WhatsApp With Examples
15+ WhatsApp Business Introduction Messages To Create An Impact
How can WhatsApp Business account app send batch messages?
It is a relatively easy method to send batch messages on the WhatsApp Business account app. You can accomplish the same in five quick and easy steps. The step-by-step process is as follows –
- 1. Install the WhatsApp Business App on your phone
- 2. Log in on the app with a phone number
- 3. Create a profile for your business account.
- 4. Create a broadcast list with a maximum of 256 contacts.
- 5. Create a message and hit the send button.
Limitations of sending WhatsApp Business account batch messages
WhatsApp provides users with the ability to connect with their contacts effortlessly through the Broadcast feature. However, this functionality comes with some significant limitations. To receive broadcast messages, recipients must save your phone number in their contact lists, and you can only send messages to a maximum of 256 contacts at once.
Additionally, the WhatsApp Business app lacks integration with existing CRM tools, making it challenging for businesses to manage their communications effectively. The broadcast feature also does not provide engagement metrics, which means you cannot track whether recipients have read your messages or clicked on any links.
Moreover, WhatsApp maintains a strict no-promotion policy, permitting only non-promotional content to be sent through broadcasts. For businesses aiming to optimize their marketing efforts, the WhatsApp Business API offers a more robust solution.
This API allows companies to send bulk messages to contacts beyond the 256-contact limit imposed by the broadcast feature, enabling them to reach a larger audience and enhance their marketing strategies.
If you want to send more than 256 messages to different contacts, you will have to do the same through WhatsApp Business API. To know the steps and to get started, contact our sales team now for professional support.
Conclusion
Batch WhatsApp app messaging remains a powerful tool for businesses to connect with their customers effectively. By keeping up with the latest updates to the WhatsApp Business and following best practices you can tailor campaigns that can enhance the impact of your messaging efforts.
We at Kenyt.AI provide you with the possibility to send up to 1000 messages at one go using WhatsApp Business API. This means you will not have to limit yourself to 256 messages on the WhatsApp app. Contact our sales team now and get started.
Frequently Asked Questions
Yes, WhatsApp Business allows you to send batch messages using the Broadcast feature. This lets you send a message to multiple contacts simultaneously without creating a group, and the recipients will receive the message as a one-on-one conversation.
Yes, there is a limit. The WhatsApp Business app allows you to send a broadcast message to up to 256 contacts at a time. For larger audiences, you may need to create multiple broadcast lists.
Yes, customers can respond to the batch messages they receive. Their responses will appear in your chat with them, ensuring a private one-on-one conversation despite the batch message being sent to multiple people.
While WhatsApp Business allows batch messaging, it’s important to follow WhatsApp’s guidelines, which discourage spamming or sending unsolicited promotional messages. Ensure that your contacts have opted in to receive messages from your business to avoid any violations that could result in restrictions on your account.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
