Introduction
WhatsApp has gained immense popularity as an effective instant messaging platform worldwide. It has streamlined communication between family and friends but has provided an efficient way for businesses to reach their customers and vice versa. Data from popular sources indicate that 83% of customers use messaging apps like WhatsApp to contact companies and learn about products.
However, WhatsApp takes its users’ privacy very strictly and has established numerous features to prevent intrusion into users’ personal messaging space without their consent.
WhatsApp allows you to use broadcasts to send a single message to a large group of friends. However, the broadcast feature has a few disadvantages. It can only broadcast to recipients who save your contacts on the phone.
As businesses may have thousands of customers who may not save their contacts on their phones, broadcasting is an unfeasible option for them. If you are thinking about how to send bulk messages on WhatsApp without broadcast, you will find the coolest ways to send bulk messages without any hindrance in this article.
How to send bulk messages on WhatsApp without broadcast?
If you are considering how to bulk message on WhatsApp without broadcast, then you may like to know that there are three options;
- 1. Using a third-party tool
- 2. WhatsApp Business API
- 3. WhatsApp click-to-chat feature
- Let’s understand each of them in some detail.
1. Using a third-party tool
Kenyt is a leading WhatsApp bulk messaging platform that can help you effectively navigate the challenges of WhatsApp broadcast.
Kenyt message blast is a WhatsApp bulk message sender that lets you reach thousands with one click. With Kenyt, you can personalize your message and gain helpful insights about WhatsApp campaigns. Powerful analytics lets you understand campaign performance, allowing you to devise strategic moves for your goals.
Apart from this, some unique offerings from Kenty enable you to use WhatsApp effectively. Features like post-paid billing, no platform charges, unlimited messages, message throttling, billing with Meta, and multilingual support make marketing communication seamless through the Kenyt platform.
Follow the below steps if you are using Kenyt to bulk message on WhatsApp;
- 1. Import your preferred contacts on the WhatsApp Business API solution platform.
- 2. Craft an engaging message template and let your WhatsApp Business API solution provider approve the template.
- 3. Once your message template is approved, use it to craft a message content.
- Now, on the WhatsApp Business API provider dashboard, schedule your WhatsApp message campaign at a desired time and date with your selected recipient list.
2. WhatsApp Business API
If you’re looking for a flexible way to send WhatsApp bulk messages to a large audience, WhatsApp Business API is a good option for your business. The message type through the WhatsApp Business API can be promotional, transactional, or informational as well. Â
To initiate your WhatsApp Business API interface, you can reach Meta by directly applying through your WhatsApp Business App or going with WhatsApp Business Solution Providers (BSPs). A WhatsApp Business API is a cloud-based API interface that helps you save time and resources for initiating an interface to respond to user-initiated messages quickly via a user-friendly dashboard. However, going with WhatsApp Business API providers may cost you an additional fee, which you can discuss with them.
A WhatsApp Business API provides additional tools for better analytics insights and offers features to schedule your WhatsApp campaigns based on real-time data. Better insights offer higher chances of campaign success and wider audience outreach.
3. WhatsApp click-to-chat feature
WhatsApp’s click-to-chat feature, available on WhatsApp Web and the phone, allows users to reach recipients without leaving their contact in their phone. Follow the below-mentioned steps to use WhatsApp’s amazing click-to-chat feature;
- 1. Edit the following link: https://wa.me/phone-number by adding an actual phone number to whom you wish to connect through WhatsApp chat.
- Ex: To connect a recipient in India with a phone number 7674036438, edit the above link as https://wa.me/917674036438, which includes the recipient’s phone number with the country code in the link. Â
- 2. Search the edited link in your browser.
- 3. The link redirects you to a WhatsApp chat page with the button, “Continue to Chat”. Click on the button to initiate the chat.
- 4. A WhatsApp chat window with the phone number opens in your browser. You can now start messaging with the recipient.
Benefits of bulk messages on WhatsApp without broadcast
Bulk messages on broadcast are an effective way to reach millions of users with a single click. It is a time-efficient step for businesses looking to revolutionize their WhatsApp communication. It is not just time-saving but a dynamic platform that has allowed organizations to increase customer engagement. Let’s look at some benefits of bulk messaging on WhatsApp without broadcast.
Greater user engagement
WhatsApp broadcast is an efficient feature for sharing announcements, offers, and updates, but it limits user engagement as recipients cannot engage with the broadcast sender. However, bulk messaging on WhatsApp without broadcast will generate more engagement, as users can interact and comment.
Large audience reach
Bulk messaging without broadcast will allow you to connect with a large user base without the recipient limitation as in a broadcast message. It gives a better advantage to efficiently send your message to a large audience without repeating the steps. With one click, you can reach thousands of users.
Message automation
WhatsApp broadcast is limited in its feature to allow users to automate and schedule their message delivery. WhatsApp Business API allows you to automate WhatsApp messaging. This will keep your communication uninterrupted even when businesses are away from their working hours. By scheduling messages, you can reduce the chance of forgetting to send a message.
Limited content restriction
Bulk messaging on WhatsApp without broadcast will give you some flexibility in customizing your content compared to the broadcast feature, which restricts promotional content in some regions. By customizing content, you can ensure it resonates with the ideas of your target audience. Though you still need to format your content within WhatsApp guidelines, it is a better chance to broaden your content style.
In-depth analytics
Though WhatsApp broadcast allows you to know about message delivery, it falls short of providing you insight into whether the recipient has read the message or not. Conversely, a few ways to bulk message on WhatsApp without broadcast can provide more detailed analytics such as read receipts, impressions of your message, or if users have clicked on the links in your message. It is a huge advantage that can help you prepare your next move toward your communication strategy.
Conclusion
Though WhatsApp broadcast is a helpful way to send bulk messages to many recipients, if you are a dynamic organization looking to fast-pace your WhatsApp communication, then bulk messaging on WhatsApp without broadcast is your chance to do so.
The above methods can help you overcome all the challenges associated with WhatsApp broadcasts. They are ideal for businesses looking to leverage WhatsApp communication to gain a competitive advantage.
About the Author
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
