Introduction
The real estate sector is ever-growing, as it can be helpful as an asset or a future home. This growth in property management reflects the consistently busy work lives of property managers, whose daily task involves interaction with property owners, tenants, vendors, and new leads.
The best CRM for property management can assist organizations in managing their customer relationships. These tools automate workflows and streamline processes that ensure smooth interactions with existing and new prospective leads.
Industry evidence shows that AI-powered CRM systems can improve customer retention rates in real estate by 15%. Existing customers involved in referral promotions can help companies optimize their marketing budget. Moreover, as acquiring new customers involves more budget input than maintaining relationships with existing customers, companies stand to gain by focusing on retaining customers.
In this article, we will reveal the best CRMs for property management along with the features you should consider while choosing one for property management. So, let’s dive in to understand more about property management CRM.
What is a CRM for property management?
Customer relationship management, or CRM software, is a centralized tool for improving interaction between property management companies and customers. Whether you are a property owner and require maintenance, a tenant looking for rentals, or you may be a real estate vendor looking for a service contract. A CRM allows property managers to streamline various processes and build communications with every stakeholder.
A CRM for property management can automate follow-ups with leads, track maintenance requests, track new listings, payment reminders to tenants, and more. With a centralized tool, it is much easier to manage communications with everyone, even at the busiest schedules.
Features to consider in the best CRM for property management
Not understanding what to look for in a CRM can pose a challenge in your search for the best CRM for your property management company. However, a few essential features, as mentioned below, are must-haves in a CRM for property management of any kind. Let’s look at some of the features in detail;
• Contact Management: It is essential to have a centralized location to record and store information for owners, tenants, and vendors. It should have an easy-to-search and filtering option for fast look-up options.
• Property Management: A good CRM should provide the feature to create, view, and manage property listings. For rentals, there should be a provision for lease management and tracking.  It should allow property managers to manage payment collection and processing.
• Document Management: A CRM should allow property companies to store documents like lease contracts or ownership records. Easily shareable document features allow property managers to share, print, and manage documents.
• Lead Management: A CRM should allow managers to track and manage leads from multiple channels, such as the website, social media, direct calls, etc. A CRM can qualify leads and segregate them based on prerequisites, which is best to consider for faster lead handling.
• Marketing automation: Marketing is a consistent process to ensure brand presence in the market but involves repetitive tasks, like scheduling campaigns, sending reminders, or promotions. A CRM for property management should be able to automate significant marketing initiatives to ensure enough time for the property manager to devote to relationship building with clients.
• Integrations: A user’s journey through various properties may involve payments, appointments for site visits, etc. A CRM tool should be adaptable to integrate with additional tools like Google Calendar, payment gateways, and accounting software to ensure users can manage multiple tasks in a centralized place.
• Communication tools: A CRM should integrate with communication tools like SMS, email, instant messaging tools, or social media channels for seamless interactions with existing or new leads.
5 best CRMs for property management
Kenyt AI CRM is a leading modern AI-based customer relationship management tool for sales and marketing management. It uses artificial intelligence to automate workflows, better lead handling, and customer relationships.
Key features of Kenyt AI CRM
• Centralized lead management,
• Pipeline management,
• Sales automation,
• Personalized property suggestions,
• Multichannel campaigns,
• Inventory management.
Kenyt AI CRM pricing
• INR 1800 / month
• Single sign-on – SSO
• AI Insights
• Copilot
2. Monday CRM
Monday CRM is a robust and adaptable CRM tool that can help companies organize sales, manage customer relationships, and increase efficiency.
Monday CRM key features
• Contact management
• Task & activity management
• Email integration
• Lead management
Monday CRM pricing
• Starting from $9/seat/month
• Four plans: Basic, Standard, Pro, and Enterprise
3. HubSpot CRM
HubSpot CRM is an established CRM system that provides a wide functionality regarding sales and marketing actions.
Key features
• Contact management
• Deal Pipeline Management
• Task and activity management
• Customer service
HubSpot CRM pricing
• Prices start from $15/seat/month
• User management
• Email reply tracking
• Reporting dashboard
4. ZOHO CRM
Zoho CRM is a popular and fully functional CRM solution for managing business customer interactions and relationships. ZOHO CRM has many functions that make the management of sales, marketing, and customer service much easier.
Key features
• Marketing automation
• Sales force automation
• Process management
• Customer service
• Team collaboration
ZOHO CRM pricing
• Prices start from INR 800/user/month (billed annually)
• Custom fields
• Sales forecasting
• Office 365 integration
5. Pipedrive
Pipedrive is a cloud-based CRM software that allows businesses to manage their sales pipeline. It’s user-friendly and has a comprehensive dashboard that offers clear visuals to track sales deals through various stages of the sales funnel.
 Key features
• Visual Sales Pipeline
• Lead Management
• Deal Management
• Sales Forecasting
• Activity Management
Pipedrive pricing
• Basic plan starts with $12/user/month billed annually
• Lead, calendar, and pipeline management
• Activity, deal, and contact reports
• Personalized onboarding
Conclusion
The best CRM for property management is a critical tool for organizing communication and managing relationships with multiple stakeholders. Its versatile features allow it to manage leads, streamline communications, track listings, and manage vendors. A stronger stakeholder relationship can improve user experience and ensure a positive brand image. AI-powered CRM for property management can take companies ahead of the competition with real-time data.
Our pick of the best CRM for property management is efficient and offers comprehensive features suitable for your sales growth. Â
Frequently Asked Questions
A CRM for property management is a specially designed software solution that helps property owners and managers streamline their communications with stakeholders, automate workflows, and improve operational efficiency. It offers a centralized location for contact management, document storage, communication management, maintenance tracking, payment processing, etc.
Yes, a CRM helps in effective tenant relationship management by;
• Improving communication: Allows multichannel communication by including SMS, email, WhatsApp, etc. Automates reminders and notifications for essential activities related to property.
• Centralized tenant information: It’s a centralized hub of information for tenants regarding their lease agreements, identity documents, banking details, etc.
• Maintenance tracking: Allows users to track maintenance requests, progress, and other tenant activities. Â
A CRM can significantly boost property management business in the following ways;
• Centralize property information
• Automate workflows
• Personalized communication
• Improved financial management
• Consistent property listings
An ideal CRM integrates with other property management software such as accounting, calendar management, inventory management, payment gateways, etc.
About the Author
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
