WhatsApp provides businesses with a direct and convenient way to communicate with customers. By utilizing its popularity as a widely used messaging platform, businesses can engage with customers on an app they already know and use. This familiarity boosts the chances of higher response rates and better engagement.
According to a research, the conversion rate of WhatsApp Business marketing campaigns is 5% higher than any other marketing campaign platforms. This makes it highly necessary for business to use WhatsApp Business for engaging with customers.
In this article, we will be exploring how to manually engage with customers using WhatsApp and the key benefits it provides to various benefits. We will also provide you with a few tips and strategies that will help you build a foolproof WhatsApp marketing model.
Before you get into the article for increasing engagement, you might want to go through these previous articles –
How To Write The Best Greeting Messages For WhatsApp With Examples Â
15+ WhatsApp Business Introduction Messages To Create An Impact Â
How to manually engage with customers in WhatsApp Business?
This step-by-step guide will help you through the steps to manually engage with your customers on WhatsApp Business. Read through these steps and follow them for easing up your growth on WhatsApp.
Obtain Consent
First and foremost, before contacting customers on WhatsApp, ensure you have their consent. This can be collected through various channels like email, website forms, or opt-in options during checkout. Respect their privacy by clearly explaining the purpose of your messages and the type of communication they can expect.
Personalize Communication
WhatsApp provides a unique opportunity for more personal and conversational interactions. Make the most of it by personalizing your messages—use the customer’s name, refer to previous interactions or purchases, and offer tailored recommendations. This level of personalization creates a stronger connection and makes customers feel appreciated.
Use WhatsApp Business API
Maximize WhatsApp’s potential with the WhatsApp Business API. This tool supports automation, CRM integration, and efficient handling of high volumes of inquiries. Features like message templates, chatbots, and analytics empower businesses to scale their customer engagement and deliver a seamless experience.
This is where Kenyt.AI comes in and provides you with a seamless experience to develop the process. We provide businesses with API and other tools necessary for interacting with customers.
Utilizing Multimedia Messaging
Take advantage of WhatsApp’s support for various media formats like images, videos, and documents to make your customer interactions more engaging. Share product photos, video tutorials, or user manuals to deliver valuable and visually appealing information. Multimedia content often captures attention better and helps customers understand your offerings more effectively.
Offer Exclusive Deals and Updates
Reward your customers by sharing exclusive deals, discounts, or early access to new products through WhatsApp. Keep them informed about new launches, upcoming sales, or limited-time offers. By providing content that genuinely benefits your customers, you build trust and foster loyalty.
Encourage Feedback and Surveys
Use WhatsApp as a platform to collect feedback and conduct surveys. Gather insights on customer satisfaction, areas for improvement, or ideas for new products. Showing that you value customer opinions not only strengthens relationships but also helps create a business that truly aligns with their needs.
Analyse and Iterate
Regularly evaluate the performance of your WhatsApp customer engagement efforts by tracking key metrics like response rates, conversion rates, and customer feedback. Utilize WhatsApp’s built-in analytics tools or connect with third-party platforms to understand user behaviour and engagement trends. These insights enable you to refine your messaging strategy, ensuring continuous improvement and better customer interactions.
Top 4 strategies for engaging positively with customers
Before we conclude the article, let’s quickly explore the top five strategies that will help you build a positive rapport and engage with the customers.
Continuous conversation
Conversations form the foundation of effective customer engagement, and with your WhatsApp Business account, you can stay connected with customers around the clock to address their queries and concerns.
Using the WhatsApp Business API, you can share product brochures, invite customers to schedule test drives, or arrange for your team to follow up at a time that suits them. By initiating personalized conversations, you can transform casual interactions into meaningful, ROI-driven engagements.
Build trust
Imagine your WhatsApp Business profile as a virtual storefront that boosts both engagement and revenue. To maximize its potential, include key details that customers find valuable, such as your business logo, address, brand description, email, operating hours, and website link.
Set up automatic reply
Make it effortless for customers to connect with you by prominently showcasing your WhatsApp contact option wherever possible. Start by highlighting it on your website to establish it as a key communication channel.
Customers prefer messaging brands at their convenience—be it early morning or on weekends. To ensure you never miss an opportunity, use automated messages and quick replies to engage with leads even outside regular business hours.
Use labels
An effective way to manage business conversations and keep track of important chats is by using labels and color-coding them. This allows you to categorize and filter customers based on parameters like new inquiries, pending payments, and more. With this system, you ensure that no customer is overlooked, enabling your brand to maintain organized and efficient communication.
Conclusion
WhatsApp messaging is not just a tool for interaction but a platform to manage meaningful conversations with your customers. To create impactful, personalized campaigns, you need to strategize your organization’s marketing with a broader perspective, paired with a deep understanding of your customers’ ever-changing preferences and expectations.
We at Kenyt.AI are ready to work with you and build your WhatsApp API for quick growth and effective engagement with your audience. Contact our sales team today and get started.
Frequently Asked Questions
WhatsApp Business allows you to connect with customers directly and personally. It’s a platform most people are familiar with, making it easy to answer questions, share updates, and build trust.
Features like quick replies, labels for organizing chats, and the ability to share media such as images, videos, and documents make it a powerful tool for staying connected with customers.
Yes! With real-time messaging, you can quickly address customer concerns, answer questions, and resolve issues, leading to faster and more efficient customer service.
You can set up tools like automated greetings and away messages to handle some interactions while you focus on other tasks. Labels and organized workflows also help you manage customer chats efficiently.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
