Introduction
Research reveals that humans remember only 10% of what they hear three days earlier. But, as you add a related and relevant image, the retention rate grows to as much as 65%. Additionally, visual content like video, images, and infographics is much more engaging and easier to digest, making it 40 more likely that visual content will be shared on social media.
WhatsApp is no different as its amazing features allow images, video, carousel, GIFs, and documents, it provides an opportunity for marketers to engage audiences. In this blog, we will explore how image messages for WhatsApp can prove to be your next ideal template for engaging your audience.
The impact of visual content
Forbes explains that our brain processes visuals 60,000 times faster than text content. Secondly, people are much better at remembering visual content than text content. These scientific facts about the human brain have encouraged the recent trends of increasing the use of visuals in content marketing.
Images are effective tools that can help you emotionally engage your audience and tell your brand story. When used properly, they may generate results and effectively market your business.
Images have a special ability to convey difficult concepts and experiences that cut over linguistic and cultural divides. Marketers can use this capacity to craft a storyline that viscerally connects with their target audience.
Visual storytelling can arouse many emotions, including happiness, sorrow, terror, and inspiration, whether it is done through images, provocative graphics, or gripping movies. Due to this emotional connection, customers are more engaged and form enduring impressions.
Using emotional appeal to engage customers and sway their decisions to buy is a strategic method in marketing. In order to appeal to consumers’ need for comfort and familiarity, marketers frequently use nostalgia to establish emotional bonds with their target audience. Marketers might use cultural allusions or recollections of prior encounters to evoke feelings of attachment and desire for their brand or product.
Carefully choosing pictures that reflect the brand’s ideals and appeal to customers’ emotions is essential to building a connection through visuals. Visuals that evoke strong emotions can draw viewers, make them more memorable, and eventually affect purchasing decisions. Visuals may evoke an emotional response that links people to a company, whether it is through vivid colors, likable characters, or engaging scenes.
The careful selection and use of suitable images in marketing efforts can raise consumer empathy. Marketers connect with their audience by arousing empathy, which boosts engagement and brand loyalty.
One major factor in evoking particular emotional reactions in customers is color psychology. Marketers may deliberately employ color to elicit desired emotions and produce potent emotional branding experiences by knowing the meaning connected to certain colors. Because color symbolism differs throughout countries and people, marketers must take their target audience into account when selecting colors for their campaigns.
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Best practices of creating image messages for WhatsApp
It is possible to create a successful WhatsApp campaign with image templates that can positively impact their buying behavior.
In this section, we mention the best practices that can lead to successful visual template creation for WhatsApp campaigns.
1. Use good-quality images
High-resolution images with great clarity attract customers’ attention. Such images create a positive impact on your brand than a poor-quality image.
Simultaneously, choosing the right image formats, such as JPEG, PNG, or GIF, is essential as this will allow most of your users to engage with your campaign effectively.
2. Engaging visuals
You should use strong visuals that evoke emotions to connect your brand and user experience.
Visuals that create nostalgia or touch upon a pain point will encourage the user to interact more with your brand.
To create a specific brand image that resonates with user ideas, you can use images to create humor, surprise, excitement, or satisfaction.
3. Clear messaging
Ensure that your image messages for WhatsApp are clear and straightforward. They should be easy to understand to create a fast connection with the target audience.
Avoid using contradictory coloring to convey your emotions. Remember to use clear call-to-action buttons so users can act after engaging with your image message.
Examples of Attractive Image Messages on WhatsApp Business
Here are some attractive image messages that you can use for your WhatsApp campaigns
1. Product launch message
Examples –
Hey [Recipient name] “Introducing our latest product! [Product Name] is here to [Benefit].
Limited stocks. Grab yours now!”
Shop Now
2. Exclusive Offer
Examples –
Hey [Recipient name]✨
Exclusive offer for you! Get 20% OFF on your next purchase.
Use code: WELCOME20. Valid till 2024.
Buy Now
3. Festival Greetings
Examples –
Hey [Customer name]🎉 Happy [Festival] from all of us at [Your Business]!
Enjoy exclusive deals curated just for you.
Check them out: [link].”
Shop Now
4. Re-engagement
Examples –
Hey [Customer name]👋
We missed you, while you were gone!
Here’s a 10% discount just for you. Use code: RETURN10.
Shop now: [link].
5. Customer Appreciation
Examples –
Hi [Recipient name] We thank you for being a loyal customer!
Here’s a special gift for you. [Gift Details]”
Redeem Now
6. Limited-time offer
Examples –
Hi [Recipient name]. It’s the last chance to grab our [Product Name]!
This offer ends in [Time]. Don’t miss out!”
Shop now
Using the above messages as an example, you can also create attractive image messages for WhatsApp.
However, remember to personalize your content to elicit interest among the recipient. Use attractive images that accurately depict the emotion or resonate with your content.
As mentioned earlier in our blog, use appropriate color psychology in your images to engage your audience.Â
Tips for effective WhatsApp image campaigns
You can connect and engage with your audience by following strategically planned steps for image messages for WhatsApp campaigns. These practices will ensure your WhatsApp marketing is ethically sound and doesn’t infringe upon user privacy.
1. Personalization: Customize messages for individuals according to their preferences. Personalization will capture user attention and engage them for a longer duration.
2. Segmentation: Your entire customer base isn’t from the same segment. By dividing them into specific segments, you can target your audience strategically and will have a better chance of engaging them with your image messages for WhatsApp.
3. Time: Select an appropriate time that suits your target audience. Remember to consider the different time zones for your global audience. Check the best hour for higher campaign engagement for every time zone.
4. Frequency: Strategize the number of times you should send messages that will encourage positive buying behavior with your product or services. You should be careful to avoid spamming your users.
5. Analyze engagement: Use metrics like open rates or click-through rates as indicators of campaign performance. These analytics can help optimize future campaigns.
Conclusion
WhatsApp image messages have become a potent tool for individuals and businesses to engage their audience in the current digital era when visual content is king. By comprehending the psychology of visual content and using the platform’s extensive reach, you may develop campaigns that captivate your target audience.
Remember that strategic timing, concise messaging, and excellent imagery should come first. You can optimize the impact of your WhatsApp image campaigns and accomplish your marketing objectives with these best practices and by regular evaluation.
Therefore, don’t be afraid to use images to your advantage and take your WhatsApp marketing to the next level.
Frequently Asked Questions
They increase the share ability of your content by grabbing attention fast, communicating ideas clearly, and evoking strong feelings.
To make the message engaging to the receiver, include user names, preferences, or location-specific information.
Indeed, images assist your audience to remember your message longer than text messages.
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
