Businesses are out in the hunt launching new campaigns everyday. However, it is important to analyze the performance of various campaigns to get a clear picture of the performance.
There are different parameters to track campaigns, however, in this article, we will focus on which three campaign parameters are recommended to track campaigns manually.
While tracking campaigns helps you monitor performance, it also gives you the ability to maximize results and focus your spending on significant demographics. We will discuss the three parameters in detail and will learn about the best practices in implementing these parameters.
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What are campaign parameters?
Before we get into the nitty gritty details about manually tracking campaign parameters, let us understand the definition and impact of campaign parameters. Typically, campaign parameters are labels that are added to campaign URLs that help in identifying marketing initiatives.
Campaign parameters help you analyze and monitor the performance of the campaigns and other promotional activities on your website. By adding these tags to the URLs, you can accurately trace the traffic, source, and other metrics on the web. This will help you plan and target your audience with precision. Therefore, you will see a significant growth in the overall revenue and engagement of the platform with users.
Must read: Maximize Holiday Ecommerce Sales with WhatsApp Campaigns
Which three campaign parameters are recommended to manually track campaigns?
Let us now get to the crux of the article. This section will vividly describe the three parameters that are the most recommended when it comes to tracking campaigns manually.
#1 Source/medium
The number one thing you want to track while managing campaigns is the source, origin, or medium of the traffic. When you understand where your traffic is coming from, you will be able to cater to those demographics with ease. This label will help you understand where people are coming to your website from. This could be from social media, direct searches, or many other channels.
When you notice that most of the incoming traffic is through a specific social media channel, you can pump in more efforts in that channel. This will help you get in more traffic and give better results for advertising and marketing.
These labels will improve the consistency and accuracy across different marketing channels. If you notice that the traffic inbound is from the newsletter, then you can improve the quality of content in the newsletter. If you notice that the inbound traffic is from Tik-tok, you can improve the quality of content in tik-tok. This is how the source plays a crucial role in improving the performance
#2 Name of the campaign
How often do you have multiple campaigns running simultaneously and get confused about the metrics related to the different campaigns? To avoid this, you should name different campaigns separately. This will also enhance the professional approach when managing multiple campaigns for your website.
If you are running various campaigns for holiday promotion and the other for promoting a limited edition sale, then you can name the two different campaigns with different names. This will help you track the different campaigns with ease and accuracy.
Further, when you name different campaigns differently, you will have a clear picture of the success of various campaigns. This difference will help you make data-driven decisions and plan future campaigns confidently.
#3 Content in the campaign
You should analyze the content that is driving the maximum traffic. This parameter will help you understand the content that precisely matches with the audience. When you can optimize your content with the requirements of your audience, you can improve traffic flow to your website to a great extent.
When you add this unique label to the URL, you can differentiate top performing content from the rest of the content. This will work in the form of a campaign ID or content ID. You can further optimize your content strategy to match the needs and interests of your target audience.
These three parameters will help you understand the metrics of various campaigns precisely and help you drive more traffic to your website. Further, with the incorporation of AI, you can improve the overall performance of your campaigns. You will know which content you should focus on and change your approach with the other campaigns.
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Best practices for manual campaign tracking
Now that we know of the three campaign parameters for tracking campaigns manually, let us now focus on the best practices to implement them in your day-to-day routine.
Timely analysis
In order to maximize the potential of your campaigns, it is important for you to track and analyze data consistently. Reguar analysis will help you identify opportunities and provide you with the ability to adapt and align the campaign with the changing trends. TImely analysis ensures that you are agile to the ever-changing landscape of the marketing trends.
Integration with analytics tools
Although manual tracking will provide you with sufficient insights, you should integrate analytics tools to improve the monitoring and reporting functionalities of your campaigns. When you combine the power of manual tracking with integrated automated tools, you can achieve comprehensive insights. This will help you make data-driven decisions.
Focus on scaling and simplify large campaigns
When manually tracking the performance of various campaigns, you should always look out for opportunities for scaling upwards and achieving greater turnover. You should continuously monitor multiple parameters and eliminate errors that can creep in. When you leverage automation, you can simplify the process and monitor large campaigns with ease.
Conclusion
In this fast-paced world, the million dollar question at the moment is – which three campaign parameters are recommended to manually track campaigns? Answering this question, we saw in this article that understanding the source, defining the parameter name, and the content of the campaign were the key fixtures.
Further, with manual tracking, marketers can analyze, optimize, and improve their strategies for better engagement, conversions, and overall success. Incorporating these campaigns with best practices helps in overcoming challenges related to unmonitored campaigns and brings the complete potential of various marketing campaigns.
Frequently Asked Questions
Campaign parameters are tags added to URLs that help track the performance of marketing campaigns. They provide detailed insights into where your traffic is coming from and how users interact with your content.
Manually tracking campaign parameters allows for greater customization and accuracy in data collection. It helps ensure you capture specific details about your campaigns, leading to better analysis and optimization.
Manual tracking offers more control and customization, especially for unique or specific campaigns. However, automated tools can save time and reduce errors. Combining both methods can provide the best results.
By tracking these parameters, you gain valuable insights into which sources, mediums, and campaigns are driving the most traffic and conversions. This information helps you refine your marketing strategies, allocate budgets more effectively, and optimize future campaigns.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.