If the latest survey published by market splash is to be believed, 73% of executives in both B2B and B2C marketing domains have already adopted the use of generative AI in their content creation. And the remaining are planning to get onboard this platform in less than a year’s time.
Now this brings us to an important question – what is the primary advantage of using generative AI in content creation.
We all have heard of ChatGPT, which has suddenly become a pioneer in the field of generative AI. This platform provides you with human-like response aiding you in creating content with ease. Businesses leverage such functionalities in day-to-day activities to improve the overall success of various marketing campaigns.
In this article we will understand what generative AI is and how you can leverage this functionality to enhance your content creation process.
What is Generative AI?
Generative AI refers to the system that can provide you with content based on the input. The output content could be in the form of text, photos or even videos. With generative AI you can effectively get results and solutions without the need to spend a lot of time and resources.
This is possible with the Machine Learning (ML) systems that use vast data sets to learn and gather information, analyze patterns and then predict a near human-like response. With continuous learning, generative AI tends to produce content that is right off the blocks and captivate the users with precise and accurate outputs.
Undoubtedly, the primary advantage of generative AI comes out to be originality and speed.
How does AI content creation work?
Generative AI content creation does not work like magic. This is not like the computers learn magic and produce content out of the blue.
When it comes to creating content with AI, the key are your prompts. The platform is basically built by engineers who feed the system with a large volume of data and information. The system uses these data to learn trends and information flow in the present scenario.
Generative AI is a combination of Machine Learning (ML), Natural Language Processing (NLP), and Natural Language Generation (NLG) models. All these models combined together help in building an effective and automated platform for generating content.
In a real-life scenario, if you are using generative AI for creating content, these are the pointers that will help you in the process.
- • Draft an outline
- • Researching the USP
- • Target audience
- • Marketing channels to be published on
- • Follow up
Generative AI should be used as an assistant that will help you simplify the content creation process. You should not allow the process to be completely automated. AI content can only be human–like and would not connect with your audience like a real content would.
So, in order to connect with the audience emotionally, you should be on the driver sear. You can take the help of generative AI to craft content that quickly catches the attention of your audience.
Primary Advantage Of Using AI in Content Creation
Generative AI provides you with a number of benefits and advantages in the field of content creation. However, if we narrow them down to the most primary advantage of using generative AI, it comes out to be speed and originality.
Lets understand them in detail-
Speed
Would you believe me if I say that you can create content from scratch in just the blink of any eye?
Hard to believe, right!
But that is the power of the ML systems. You need to give in the right prompts and voila, your content is ready.
Lets take the example of ChatGPT. This platform can churn out a 500 word content in less than 2 minutes of feeding in the right prompts.
The key here are the prompts that you need to feed to the system. With effective prompts you would be able to get quick responses as well as generate content that captivates the attention of all your audiences.
In the case of media content like pictures or videos, these ML systems are faster than even the world’s fastest artist.
Originality
AI generated content is always original. There is no scope for plagiarism or copied content. Because each of the content generated from AI comes from a number of different sources, the end result is a collection of the top results.
However, there is a point to be noted here, that AI generated content does not add specific value to your content if you are focused on organic marketing.
This is because the preference for content marketing is people first. Generative AI content can be slightly redundant if used over the limit. You need to have a fine line to mark the dependence you have on your Generative AI content.
We still look at originality as one of the primary advantages because of the lack of plagiarism in the content.
Other benefits of using AI for content creation
Now that we know the primary advantages, let us also explore the other benefits of using AI for content creation. This includes:
Cost Reduction
Generative AI excels in generating and publishing content that stands out. When you have generative AI working in your business, you save a considerable portion on your financial expenditure. This is because you can save on man-hours and eliminate the need to hire experienced professionals.
Generative AI can help you create content that will draw in the attention of your target audience with an all-round immersive approach. In addition to quality content, you can also focus on quantity. This means you can generate a large quantity of content without the need to work extra hours.
Personalization
Further to creating a wide range of content, you can tailor the content to match the requirements of different audiences. This will not only improve your online presence but also draw in a lot of conversions and lead generations.
With generative AI you will be able personalize content to the specific needs of different people. You can quickly and effectively repurpose your content to match the requirements of various audience. This range can vary from a regular 5th grade student to an experienced scholar. With such personalization you can improve the engagement with your audience.
Scalability
AI-powered systems provide you with the ability to scale rapidly. This is because you can prepare and publish content that matches the requirement of a wide scale of audience. With generative AI there is no limit to growth possibilities.
Businesses and brands can generate descriptions and other content without any practical limitations helps them repurpose every content as per the demographical differences of your audience.
By targeting different audiences based on the demographics, they feel the urge to engage with the brand and therefore, increase the overall performance of the brand.
Key points to consider while using generative AI
Although Generative AI is an interesting topic and is being adopted by businesses across the globe, there are still certain things that you need to consider before incorporating AI into your system.
Implications in incorporating the system
Generative AI cannot be implemented in a fashion similar to installing new software. You will have to train your AI system to match with the brand value of your business. Further, you need to make decisions on the level of content customization and alignment with audience.
Implementing AI without a proper layout plan will result in lower engagement and a loss of effort. You need to prepare a detailed roadmap that will assist you in the incorporation process.
Further, a certain audience can realize the shift in system and will lower the engagement with the brand. This happens when they realize a loss in the personal connection with the audience.
Lack of emotions
Although generative AI can produce a wide spectrum of content, there is a lack of emotions in the content. This is because AI can produce “human-like” content and not “human” content.
Readers tend to interact and engage with content that conveys emotions. Content generated with AI, tends to engage with people but fails to content with the audience deeply.
In order, to get a real connection with your audience, you will have to combine generative AI with humans. This will help you create content that connects with the audience and triggers real engagement and conversations.
Conclusion
The rapid pace of technological growth fosters the need for incorporating major changes into the content creation process. This is where generative AI comes into play. With speed and originality being the primary advantage of using generative AI in content creations, businesses can benefit by publishing content quickly and rapidly.
But it should be noted here that business should not solely rely on AI for creating and publishing content completely. This will eliminate the human feel in your content. Generative AI should be considered as your co-pilot while you are still in command of the content creation process. This will be your key winning strategy.
Frequently Asked Questions
Generative AI refers to the part of AI that has the ability to help businesses and brands generate engaging content without human interventions. with powerful systems and technology such as ML, NLP, NLG models, generative AI can produce automated content that matches with the typical needs of the audience.
Although generative AI can produce high quality, there is a lack of emotions in the content produced by AI. This hinders real engagement and connection with your audience. In order to overcome this issue, you should use a proper combination of AI along with humans.
The primary advantage of using generative AI in content creation is speed and originality. AI as the ability to generate quality content in large quantity. AI can generate content in multiple forms like text, images, videos, gifs, and others. Further, the content generated from AI is not compiled, this makes it possible for you to share the content with your audience with ease.
About the Author
Aaron Jebin
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
