Introduction
In the digital age, marketing experienced a shift from traditional methods to digital platforms. In today’s digital marketing, WhatsApp has gained prominence over other marketing platforms.
WhatsApp’s prominence in marketing can be attributed to its popularity among people for connecting with their friends and family.
Businesses planning their marketing efforts around WhatsApp stand to gain significantly. Reports suggest that 66% of people are more likely to buy from a brand they can connect with over messaging. Given WhatsApp’s importance as a marketing platform for businesses, dedicated WhatsApp marketing software has been on the rise.
In this article, we will discuss why companies need WhatsApp marketing software and how to choose one. Lastly, we will list the best WhatsApp marketing software to look out for to reach a large customer segment with bulk messaging.
Why do you need a WhatsApp marketing software?
A WhatsApp marketing software is an application that allows businesses to manage, create, and send promotional messages to WhatsApp recipients.
WhatsApp released the WhatsApp Business app to help businesses connect with their customers. Companies had limited opportunity to scale their communication to thousands and lakhs of users with WhatsApp Business app.
To ensure businesses had a wide marketing option on WhatsApp, it released a WhatsApp Business API. However, a WhatsApp Business API doesn’t have an interface and requires integration with a third-party application to allow businesses to carry out WhatsApp messaging. An API connects a WhatsApp Business account with a messaging platform.
WhatsApp marketing software provides a user-friendly interface for users to manage, track, and analyze WhatsApp messaging campaigns. They can manage contact lists and schedule messages to ensure uninterrupted messaging.
How to choose a WhatsApp marketing software?
There are many WhatsApp marketing software in the market that offer to help you scale up WhatsApp marketing efforts. Keeping in mind a few essential features will help you pick the right one for your business and target audience.
Here are a few features to look out for while choosing WhatsApp marketing software;
• Integration: Your WhatsApp marketing software should provide easy integration with the WhatsApp Business API without much technical expertise. Picking software with easy integration options will save you much time and hassle.
• User-friendly interface: It is essential to have easy access and handling of WhatsApp marketing features for smooth functioning and running successful campaigns.
• Platform fee: If you’re on a tight marketing budget, then be sure to check if the WhatsApp marketing software charges you a platform fee or not. There are tools that only charge you for the messages sent and not for using their platform.
• Message Limits: Verify whether the platform allows unrestricted, unlimited messaging. Some tools may not be appropriate for larger campaigns since they have a daily message cap.
• Personalization Features: Personalization is essential for improving engagement. Ensure that your chosen application offers to personalize content based on user data.
• Automation & Scheduling: Automation is one of the secrets to running big campaigns. Choose a tool that lets you easily schedule communications, automate responses, and manage workflows.
5 best WhatsApp marketing softwares
Presenting the best WhatsApp marketing software to consider for your WhatsApp messaging goals.
Kenyt is a leading WhatsApp Business Cloud API provider that helps businesses bulk message and automate WhatsApp marketing efforts.
Kenyt has several unique features that set it apart from its peers as the ultimate WhatsApp marketing platform. It is an official WhatsApp Cloud API provider and doesn’t charge a platform fee.
Unlock, free green tick verification and convenient post-paid billing enhance your WhatsApp marketing efforts.
Key features
• Personalized messages
• Lead segmentation
• Quick send automation
• Click-to-chat ads
• Multi-lingual support
• UTM parameter tracking
• Message throttling and balance
• Omni-channel integration
Wati
WATI is a WhatsApp API solution provider for SMBs worldwide. WATI provides non-technical users with easy-to-use features.
A drag-and-drop builder and a straightforward UI allow you to create personalized messages for your WhatsApp campaigns.
Additionally, you can utilize the WATI API Gateway easily if you are tech-savvy.
Key features
• Shared Team Inbox
• Custom Notifications
• No-code chatbots
• Click-to-WhatsApp Ads
• Integration with CRM and E-commerce Platforms
AiSensy
Aisensy is built on the official WhatsApp Business API, which allows users to send messages to thousands of recipients with one click.
Tools like WhatsApp Retargeting Campaigns and unparalleled customer support accessible by phone, WhatsApp, email, or Google Meet offer a comprehensive suite for WhatsApp engagement.
Key features
• Free WhatsApp Business API
• Click-to-WhatsApp Ads
• Click Tracking
• WhatsApp Payments
• WhatsApp Forms
Gallabox
Gallabox is a WhatsApp Business API platform that helps users automate and streamline their WhatsApp communications. Its no-code chatbot builder, which you can set up in minutes to automate client inquiries and sales, distinguishes it from other players.
Key features
• WhatsApp Web views
• Click-to-WhatsApp Ads
• WhatsApp Forms
• WhatsApp Catalog
Interakt
Interakt is a WhatsApp Engagement Suite that lets you send bulk campaigns, automate WhatsApp notifications, and use the multi-agent team inbox to manage chats and agents.
Additionally, it provides many AI-powered WhatsApp services including Concierge, AnswerBot, Smart Ads, and more, making it a one-stop shop for companies.
Key features
• Shared Team Inbox
• WhatsApp Chatbots
• WhatsApp Support
• WhatsApp Payments
• Click Tracking
Conclusion
WhatsApp has emerged as an indispensable marketing tool for small and medium-sized enterprises. It has the potential to scale audience reach, automate messaging, streamline campaigns, and improve sales engagement.
While selecting a WhatsApp marketing software for your team, consider the key features mentioned above in your chosen tool. Your budget, technical experience, automation capabilities, and messaging limit are essential features that will define the success of your WhatsApp campaigns.
Frequently Asked Questions
A WhatsApp marketing software is a tool that integrates your WhatsApp Business account with a WhatsApp Business API, thus enhancing your WhatsApp marketing features. It offers extended features to manage, create, and track WhatsApp messages through a user-friendly interface.
WhatsApp marketing may be permitted, but it must adhere to stringent laws (such as the CCPA and GDPR). Getting users’ express consent before sending them commercial messages is essential for WhatsApp marketing. Additionally, be mindful of WhatsApp’s Terms of Service and other local laws.
Businesses may send bulk messages at once with WhatsApp marketing software. It reaches a large audience while adhering to WhatsApp’s regulations using pre-approved message templates.
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
