Introduction
In the age of digital marketing, WhatsApp marketing has emerged as a popular and essential tool for businesses planning to enhance their customer outreach and engagement. Sending WhatsApp bulk messages has proved advantageous for large as well as medium and small businesses. With continuous enhancements of the WhatsApp feature and its corresponding APIs, sending bulk messages on WhatsApp has become relatively easy and flexible. It has allowed newer ways for customer engagement and marketing on WhatsApp.
Kenyt’s conversational AI platform offers the opportunity to explore a wide range of possibilities with WhatsApp marketing via the WhatsApp business API. Kenyt’s WhatsApp Business API allows you to send 1000 messages in one go with personalized message templates, track campaigns in real-time, reach a global audience with multilingual support, and more.
In this article, we will discuss how to send WhatsApp bulk messages, the advantages of sending WhatsApp bulk SMS service, and tips to avoid being marked as spam while sending bulk messages in WhatsApp.
Related Must Read: Explode Sales: The Ultimate WhatsApp Ecommerce Guide (kenyt.ai)
What is WhatsApp Bulk Message?
Sending the same WhatsApp message to numerous recipients at once is known as WhatsApp Bulk Messaging. It’s similar to telling everyone at once in a crowded room rather than one person at a time.
For example, you have 200 friends in your contact list, and you want to send them all a greeting message. Instead of sending them individual messages, you pick up a tool that allows you to add 100 or 200 contacts. Now, you create a single message and send the same message to all of your 200 friends with a single click.
That’s awesome, right?
WhatsApp bulk message saves you a lot of time by sending a message to hundreds or thousands of contacts with a single click. It automates repetitive manual work. On the other hand, it sends the same message to all the selected contacts so everyone is on the same page.
For businesses, WhatsApp bulk SMS service is an integral method for them to reach out to customers regarding.
- Upcoming events
- Product launch announcements
- Latest offers and discounts
- Personalized alerts on relevant items
- Service updates, and more
However, if you’re not careful about using WhatsApp for sending bulk messages, you will be marked as spam. To avoid being marked spam, ensure to follow WhatsApp guidelines. Confirm that you’re sending relevant messages to the right people, as no one likes to receive irrelevant messages, which may push them to block your contact or report them as spam.
What is the difference between WhatsApp bulk messages and WhatsApp Groups?
It is easy to mistake bulk messaging with WhatsApp Broadcast in WhatsApp Groups. But both are essentially different in terms of the number of recipients they can reach and the personalization of the message.
As per the WhatsApp Help Center article, a broadcast list can select only 256 contacts. On the contrary, with a WhatsApp bulk message, it is possible to send 1000 messages, equal to sending messages to a thousand contacts at once.
Another significant distinction between both messaging ways is that when you use WhatsApp Group, everyone in the group can see your messages along with, each member’s unique response. Instead, WhatsApp bulk SMS service allows you to send messages to your selected recipients in a personalized chat. It is a remarkable feature that ensures tailored marketing opportunities for businesses to engage with their customers and offer a standout experience.
What is the need to send WhatsApp bulk messages?
There are numerous benefits when it comes to sending WhatsApp bulk messages. Let’s check them one by one;
It is time saving
In a business, imagine you have a new product update that you wish to send to probably 600 users. Repetitively, typing messages for each recipient would take the entire day, if not two days. Imagine how boring it would be.
Instead, with a WhatsApp bulk SMS service, you can send the same product update to all your 600 users with a single click. It is convenient for companies thriving in dynamically evolving market conditions.
For sharing business updates
For businesses, to have their customers in the loop regarding product updates, new launches, changes in services, etc., is critically essential. In a world where instant messaging is the dominating mode of communication, updating your customer just through email is risky.
Instead, sending them an engaging media-rich text on WhatsApp is a promising strategy.
Sending Invitations
When you have a mega product launch, inviting guests or updating customers about the events remains the biggest challenge, among everything else. In such a scenario, if businesses send a single invitation to hundreds or thousands of guests with a single go, isn’t it an efficient way to organize events?
Send quick alerts
In our fast-forward world, events and situations change quickly. In such situations, for sending a quick alert to a community or customer, a WhatsApp bulk message is handy to send 1000 messages or more in a single click.
How to bulk message on WhatsApp for free WhatsApp Business App
The WhatsApp Business App generally functions well for small and medium businesses. It doesn’t require additional software to send broadcasts. It is free and easy to use.
Here is how to send WhatsApp bulk messages for free;
- First, install the WhatsApp Business App on your phone
- Second, log in on the app with a phone number
- Create a profile for your business account.
- Create a broadcast list with a maximum of 256 contacts.
- Create a message and hit the send button.
Yay! Congratulations, you have just now broadcasted on WhatsApp for free.
Furthermore, WhatsApp offers a clever way to group your WhatsApp clientele by using labels. Users can label their various chats created for broadcast. WhatsApp labels are unique in that you may affix them to particular message bubbles. For example, you can group all your new customers with one specific label and tailor your broadcast messages accordingly.
You can segment your customers with timelines of their association based on their regions, payment status, product usage, etc.
Limitations
Though WhatsApp allows users to connect with their contacts for free with a click of a button with the Broadcast feature, it isn’t without a few significant limitations;
For sending messages using broadcast, the recipients must save your phone number in their contact list.
It is possible to send messages to only 256 contacts in one go via broadcast.
WhatsApp business app couldn’t integrate with existing CRM tools.
WhatsApp broadcast doesn’t offer any engagement matrix to understand if the recipients read the message or clicked the links sent to them.
Additionally, WhatsApp adheres to a strict no-promotion protocol to ensure users can only send non-promotional content through WhatsApp broadcasts.
For successful marketing activities, businesses can adopt WhatsApp business API that caters to a large audience. It offers WhatsApp bulk messages to contacts beyond the 256 contacts limited in a broadcast feature.
How to bulk message on WhatsApp API
With the Whatsapp API, it is possible to send messages in bulk to a much wider audience and get around the 256-contact limit in a broadcast feature. A WhatsApp business API offers sophisticated features, including integration capabilities and multiuser functionality.
Follow our step-by-step guide to send 1000 messages or more with WhatsApp API.
Create a WhatsApp API account.
Businesses must first apply through the official WhatsApp Business API provider network to access the WhatsApp Business API. Companies can select their messaging options, set up their WhatsApp Business profile, and link the API with third-party products or their systems once approved.
WhatsApp bulk message is simple once the WhatsApp Business API confiture’s. Rich media forms, documents, videos, and photographs can help businesses communicate their ideas more effectively and captivatingly. Businesses may ensure relevancy and improved open rates by sending highly targeted and personalized messages to their audience using WhatsApp’s message tags and templates.
Create contact list
Once the WhatsApp Business API is created and configured start importing contacts onto the messaging platform. Divide contacts into groups based on various parameters for your business requirement and model. For example, categorize them by location, purchase history, product usage, pending payments, etc
Create message
Craft a message that will captivate and connect with your readers. Make sure it is clear, brief, and specific to the audience you are writing for. As an alternative, you can select from predefined message templates that complement the objectives and tone of your business.
Customize each message
For successful engagement with your content, customize each WhatsApp bulk message skillfully with dynamic components like the recipient’s name, date, and place. It ensures to increase the efficacy of your message and leave a lasting impact on the recipients. Customization could create curiosity among the recipients and grab their attention much more quickly, assuring that your message doesn’t get overlooked without opening.
Automate to schedule messages
Not all the times are as ideal for connecting with your customers. Data analytics will suggest times that keep them busy and other times when they are most active on their phones.
Choose the best day and time for your campaign to ensure maximum impact and take charge of your outreach plan. You can reach your audience at the right moment that counts most by clicking the “Send” button as recommended
Advantages of sending 1000 messages in WhatsApp.
WhatsApp has become one of the most loved instant communication platforms since its launch. Its convenient features allow people to seamlessly connect quickly.
Wide audience outreach
Because of WhatsApp’s wide popularity among every segment of people, it is easier to connect with a large mass with a WhatsApp bulk message. WhatsApp’s significant audience outreach ensures your message is heard by everyone even if it is promotional content, informational updates, or news content. WhatsApp can transcend across regions, countries, and strata in society, helping businesses reach their audience conveniently.
Instant communication
WhatsApp’s feature to connect with people instantly is loved by all. Any other mode of communication is hardly a match with the spontaneity and scale of WhatsApp outreach. Even if it requires sending a single message, or 1000 messages via WhatsApp, its core feature of instant communication is effective in sending time-sensitive information.
For businesses, dynamic market conditions push them to strategies spontaneously to withstand competition. In such scenarios, WhatsApp bulk SMS service is beneficial for limited-time offers, service updates, schedule changes, etc.
Communication accessibility
WhatsApp is installed on almost every smartphone. Because of its widespread use, your message can reach a large audience. Because of its simplicity of use, all people can read and comprehend your messages, regardless of their level of technological expertise.
Communication analytics
Companies need to analyze their campaigns to ensure that the messages are reaching their customers. For example, 1000 messages read by recipients successively would indicate engaging content and help establish content trends for the future.
WhatsApp offers significant features for businesses to have the right analytics for their campaigns. Double ticks on the message indicate that the message is received on the recipient’s phone. Instead, two blue ticks indicate that the recipient has read the message.
Privacy policy
WhatsApp upholds its user’s privacy to utmost importance. Its end-to-end encryption of chats ensures that any communication remains private between the sender and the receiver.
These rigorous policies have won the user’s trust, as any information exchanged through WhatsApp is end-to-end secured. WhatsApp’s privacy measures ensure that sending sensitive information related to business is also safe from unwarranted intrusions.
Automated messaging
Continuous communication is an essential requirement for building lasting relationships. To maintain constant communication, WhatsApp offers automation of messages, especially for businesses.
With scheduled text responses, businesses can cater to their customers round the clock, helping with their queries and latest offerings or sharing product updates.
Tips for WhatsApp bulk SMS service to avoid getting marked as spam
As earlier mentioned in this article, WhatsApp regulates its platform to ensure users don’t send spam messages. Understanding these guidelines and effectively strategizing around them would ensure you’re not marked as spam even as you send 1000 messages.
Research WhatsApp guidelines extensively
It is best to familiarize oneself with WhatsApp policy guidelines before using WhatsApp bulk SMS service. Following the applicable policy guidelines would ensure that you can continuously communicate with your customers without any disruption that may occur due to account suspension.
Ensure user consent
WhatsApp holds it essential to safeguard its user’s privacy. Hence, it is a must for businesses planning to send WhatsApp bulk messages to obtain recipients’ consent before adding them to your broadcast list. It is essential to mention the intent and type of content customers will receive in the message.
Offer to opt-out
To not infringe upon a user’s privacy and wishes, businesses should offer their user the option to opt out of their communication list. Prioritizing, prompt response to requests for unsubscription from further communication messages is an ideal strategy to maintain a cordial relationship with one’s audience.
Send relevant content
Ensure to send relevant content to the recipients with WhatsApp bulk SMS service. None of us like to receive content that doesn’t match our preferences or isn’t beneficial.
Similarly, categorize your customers to ensure you send each group specific content engaging for them.
Master the right timing.
It is essential to perfect the art of sending messages at the right time when you have 1000 messages to send in bulk.
Analyze your customers to understand their schedule and the time when they most engage with their phones. Avoid sending late-night messages that might trigger a suspicious feeling and discourage them from reading your messages.
Optimize frequency
The frequency of a message is a significant factor that indicates the success of a campaign. To avoid being reported as spam, properly research the frequency of sending WhatsApp bulk messages, which works for your customers.
Checking through all these parameters while strategizing for WhatsApp bulk SMS service will ensure that your campaign is a success. Additionally, it would provide the base for establishing lasting relationships with your customers.
Here is a must-read: How to Prevent Spam Reports in WhatsApp Marketing Campaigns (kenyt.ai)
Top examples of platforms offering WhatsApp bulk SMS service
One of the world’s most loved instant messaging platforms, WhatsApp has been recognized by businesses around the globe as an effective marketing platform. It promises to offer a large audience outreach like no other platform, apart from instant communication that is secured end-to-end.
Businesses that have effectively used WhatsApp for their marketing objectives are now relying on WhatsApp bulk SMS service platforms that allow extended capabilities with valuable analytics, helpful tips, and seamless operations.
These platforms are like an extended arm up your sleeves specifically dedicated to managing your entire WhatsApp bulk message-related campaigns.
Let’s take a closer look at some of the best online platforms offering dynamic ways to send 1000 messages or more on WhatsApp through their application.
Kenyt is a leading conversational AI platform offering several features to automate marketing, sales, and support operations with AI chatbots. Kenyt offers a simple and easy-to-use broadcasting solution using WhatsApp Blast.
It integrates the services of popular WhatsApp API providers like Gupshup for broadcasting WhatsApp campaigns. With several attractive features like WhatsApp Cloud API services billed directly by Meta, it offers transparent billing operations.
Some of the other notable features of Kenyt are;
Postpaid billing: Use Kenyt without any interruption and pay your bills later.
Lower per-message cost: Kenyt’s WhatsApp API cloud offers lower per-message costs compared to its competitors.
Green tick verification: The well-known green tick certification by Kenyt’s WhatsApp Cloud API increases the credibility of your channels and brand.
Product catalog sharing: For optimal scaling of campaigns, display your product catalogs with masses in the profile section or customized messages.
UTM Parameter Tracking for Campaigns: Track essential data to obtain real-time insights to improve audience engagement and increase product visibility, such as total clicks and user interactions.
Zero platform cost: Kenyt offers a zero platform cost for onboarding your business for WhatsApp marketing.
Multimedia support: Captivate your audience with rich multi-media content in your message that engage them to convey your message.
Lead segregation: Customize marketing campaigns according to customer preferences and behaviors to ensure efficient lead segregation.
Wati
WATI is yet another popular messaging app that revolves around WhatsApp! It helps businesses with their marketing and advertising efforts by utilizing WhatsApp APIs.
Businesses may use WATI to build customized marketing campaigns, satisfy customers, and unite their teams for outstanding customer interaction.
Here lets, take a look at some of their distinguished features;
Communication channels: Establish WhatsApp discussion channels to ensure you follow up with every possible lead and don’t pass up any chances.
Immediate interaction with clients: as soon as a lead registers on the platform, businesses can initiate contact with them.
Re-targeting: Use a WhatsApp marketing campaign to pique your clients’ interest and maintain the discussion if they stop talking after the first session.
User-friendly interface: The platform’s drag-and-drop interface makes it exceptionally easy to install without requiring coding experience.
CRM integrations: Link Google Sheets, WhatsApp, and several other apps together.
NovoChat
With NovoChat, you can improve customer communication to a whole new level.
It provides several features and functionalities to assist companies in effectively engaging with their clientele on WhatsApp and provide first-rate service.
Here are some of Novochat’s features;
Real-time chat: Use the live chat to communicate with your clients in real-time. Respond to their questions, offer support, and establish trust through one-on-one conversations.
Ticketing system: Track consumer questions and complaints. Work with your team, assign and rank tickets, and ensure no client request gets lost in the shuffle.
Knowledge base: Build a knowledge base with guides, FAQs, and informative articles to offer quick fixes and lessen the burden on support staff.
Integrations: Integrate NovoChat with other platforms, help desk software, and your CRM to optimize processes and offer a smooth client experience
Respond.io
With the help of Respond.io, organizations can effectively handle client interactions through several message techniques.
It provides an extensive feature set intended to boost client engagement, expedite conversations, and increase the efficacy of communication overall.
Let’s take a look at Respond.io’s key features;
Multi-channel messaging: Use a single platform to communicate with clients across well-known messaging services like WeChat, Facebook Messenger, and WhatsApp.
Customer segmentation: Divide your clientele into groups according to their demographics, inclinations, or behaviors. Respond.io offers customized marketing campaigns and personalized messages to increase consumer engagement and boost conversions.
Analytics and Reporting: Monitor the success of your communication initiatives, measure vital performance indicators, and obtain insightful data about consumer interactions.
Integration capabilities: Easily integrate respond.io with any tool you currently use, such as your support desk or CRM. Simplify processes, centralize client information, and boost output with effective data synchronization.
Twilio
Twilio is the communication platform equivalent of a superhero! It provides firms with diverse tools and APIs to craft superior communication solutions.
You can give your apps capabilities like text messaging, voice calls, and even video chats by integrating Twilio.
Here are some of the features of Twilio;
Transactional messaging: Twilio offers one-day WhatsApp messages for alerts, notifications, and promotional messages.
Personalized communication: With Twilio, customize messages to target specific customers across WhatsApp.
Conversational messages: Ensure human-like interactions through WhatsApp API for customer support. Also, for retail and e-commerce.
Account verification: Businesses can verify users across several platforms via WhatsApp, SMS, email, and more.
Multimedia support: It also offers various rich media files for creating engaging content for multiple campaigns.
How to use WhatsApp bulk SMS service with Kenyt?
With WhatsApp bulk messages, Kenyt, a leader in AI-powered marketing automation, offers a simple and easy-to-use broadcasting solution to streamline the procedure.
Kenyt’s collaboration with Gupshup expands on Kenyt’s potential for sending 1000 messages at once and makes it possible for companies to use cutting-edge features in their WhatsApp marketing efforts.
Get started with WhatsApp bulk SMS service with Kenyt with easy steps;
First, create your Kenyt account using the signup button present on the website. Please include your name, email address, and password in the registration form. Go to your dashboard after creating your profile.
Check out the many tools on the left side of the screen for your marketing campaigns.
To get started and send your first WhatsApp bulk message, use the tool Campaigns.
Create a compelling message template with various sub-fields to categorize and save your campaign.
Create your message with various sub-fields like Template Type, Language, Template Content Type, Message Body, Message Header, Message Footer, Button Type, and Group Name. It aligns your content with a standard structure for the campaign. Once the message content is complete, save your template and proceed to the next step.
Click for WhatsApp approval for the API provider approval process.
Review your content before applying for approval. Once your message template is approved, you can launch your first WhatsApp bulk message campaign.
Related must-read articles:
Exploring Advantages of WhatsApp Marketing Tiers & Throttling (kenyt.ai)
Impact of Local Languages on WhatsApp Marketing Campaigns (kenyt.ai)
How to Choose The Best WhatsApp Marketing Service Provider (kenyt.ai)
WhatsApp Blast Message Campaign Step-by-Step Guide – Kenyt.AI
WhatsApp Campaign Delivery Challenges and Solutions (kenyt.ai)
Conclusion
You now know the insider tips for using WhatsApp to send large numbers of messages. Isn’t that a helpful tip? Don’t forget, though, that sending out messages isn’t the only thing to do. It is a game with rules. Everyone on your list ought to have saved your number because you can only add 256 people at once. It resembles planning a fantastic gaming night with limited seats and invites only to people you know.
Despite these minor obstacles, you own an effective instrument. You can tell your friends about sales that are going on, communicate urgent news, or even announce a big sale. It all comes down to being careful not to go overboard. Otherwise, your messages may get lost in the shuffle.
You may easily connect with everyone if you put some thought into your preparations and use creative thinking. Keep it brief and avoid oversimplifying so that your point is understood.
Are you prepared to try WhatsApp bulk messages? It’s time to strike up a conversation!
Frequently Asked Questions
Yes, there are two primary ways to send mass messages on WhatsApp. With the WhatsApp Business app, you may send messages to 256 contacts by creating a broadcast list. However, using the WhatsApp Business API is a more scalable approach that enables enterprises to reach a wider audience by sending messages to thousands of recipients.
You must utilize the WhatsApp Business API to send 1000 messages on WhatsApp. To do this, you must work with a WhatsApp Business Solution Provider (BSP) and create a business account that complies with WhatsApp’s regulations. As long as your audience has consented to receive communications from you, you may use tools like Kenyt.ai to manage and distribute mass messages to them.
Ensure that everyone you send bulk WhatsApp messages consents to receive communications from. Confirm that your messages are pertinent and personable, and avoid overly promotional material. Respect your audience’s feedback as well. If someone requests to unsubscribe from your list of recipients, do so promptly. Maintaining your account reputation and keeping it from being reported as spam can also be achieved by using authorized message templates and following WhatsApp’s messaging guidelines.
Sending messages in bulk to several contacts on WhatsApp is known as bulk messaging. Businesses frequently utilize it for communication, consumer interaction, and promotional initiatives.
Bulk messaging is subject to constraints and restrictions by WhatsApp to avoid spam and preserve user experience. These restrictions could apply to usage limits, approval of message templates, and the implementation of anti-spam guidelines.
About the Author
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.