WhatsApp has more than 2 billion active users across the globe. So it becomes practically imperative to use this platform for businesses to solve various transactions. Notably, the real estate industry could benefit from the wide user range of WhatsApp. This functionality can be used as a stable replacement for managing bookings and gathering information from clients.
In this article, we will learn how WhatsApp for real estate can serve as a medium to collect information from clients post bookings. This method will provide real estate industries with a simple methodology to eliminate confusions and incomplete data.
The need for a simplified data collection methodology
As more and more people tend to invest in real estate, there is a continuous increase in the pace at which different real estate projects are sold out. Recently there was a news of DLF selling out 800 apartments within a week. Big names such as Godrej Properties, Prestige Estates Projects Ltd, Oberoi Realty Limited and others are selling real estate properties like ‘pancakes!’
Similarly, regional real estate companies like Divija Commercial Properties are shelling out major turnover with high revenue dealings in fast growing cities like Hyderabad. This highlights the need for a better solution to manage the surge in customers.
So far, various companies have used Forms to collect data and information. Although this is an effective methodology, certain sections of customers require training to answer queries on these Forms. This brings up the primary need for an alternative that is highly user-friendly.
Some of the top reasons why WhatsApp comes in as the next best alternative to Forms are as follows –
Ease of access
WhatsApp is simple to use and is already in use by a vast majority of the people. This makes it easy for people to answer queries through WhatsApp in a messaging format. Customers can access WhatsApp from their devices and do not require any additional interface or platform to complete the information sharing procedure.
No learning curve
With most of the people investing in the real estate sector already using WhatsApp, it becomes easy for the companies to gather information and data for booking using the WhatsApp messaging platform. Further, companies do not have to explain the process in detail as compared to the method of using Forms.
Saves time and effort
Since WhatsApp is easy to use and has no learning curve, you can save time and effort. You need not specifically create Forms for the purpose of collecting data. You can gather the necessary information from your customers through the messaging platform. This eliminates the extra workload and effort of your team members to create, monitor, and manage Forms.
Step-by-step guide for deploying WhatsApp for Real Estate
Let’s quickly understand the detailed step-by-step guide for collecting information through WhatsApp for different real estate industries.
Automating the process
Instead of building a Form for data collection, you can use WhatsApp messaging platform for contacting your customers and collecting the necessary information. This process can be automated with assistance from companies like Kenyt.ai. This will ensure that WhatsApp serves as a chatbot to gather information from customers and store them in your server for processing the booking and other procedures.
Gathering information
Similar to various questions in a Form, here individual questions are in the form of independent messages. Each message is a question, and the customer has to simply reply to the message to answer the question. The next question then pops up, for which the customer has to reply with the answer. This system continues till all the necessary information is collected for the procedure
Verifying credentials
In addition to collecting information, this method can also verify the credential and OTP for mobile number and email address. In continuation to the questions, Aadhar identification and verification of mobile number using OTP can be completed simultaneously. This ensures that the information collected in the process is authentic, therefore eliminating the possibilities of bogus entries.
Submission
Unlike Forms where you will have to submit details and the fear of information being lost due to network issues persists, no such instance can happen when using WhatsApp. This is because customers share information in the form of messages. This not only helps in the quick completion of the process but also ensures that no details are missed. This saves the time spent in sending out reminders for collecting the remaining information.
Conclusion
As technology develops, clients and customers look for simple ways to finish their tasks. It becomes important for the real estate companies to provide their customers with a simple methodology to gather the information. By utilizing WhatsApp, you can eliminate the need to use multiple Forms and resources for data collection.
WhatsApp for real estate comes in as a daily use platform and hence can be suitable for collecting data from your customers with ease. Your customers will feel comfortable and confident when dealing with your business. This comfort level increases the engagement and loyalty of your customers.
Frequently Asked Questions
WhatsApp provides you with a seamless and easy to use interface for collecting information related to booking real estate properties. Also, the user base for WhatsApp is huge and also helps in sharing photos and other documents with ease.
The benefits include real-time communication, better client engagement, faster response times, easy sharing of multimedia content, and the ability to manage bookings and inquiries on-the-go.
Yes, WhatsApp can be integrated with various CRM and property management systems, allowing for seamless data synchronization and enhanced workflow efficiency.
About the Author
Aaron Jebin
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
