Introduction
Today, WhatsApp is an essential tool for marketing communications for small and medium enterprises. Its widespread popularity and unique features make it useful for business communication, where it allows businesses to reach hundreds of customers. WhatsApp groups offer easy communication between close-knit communities. WhatsApp broadcast proved revolutionary, as it simplified communication with hundreds of users simultaneously.
But wait! If you’re planning to scale up your customer base and want to reach thousands or lakhs of users simultaneously, then the WhatsApp broadcast limit will hamper your growth. Data from reputed sources reveal that WhatsApp has a modest conversion rate of 45-60% compared to the 2-5% conversion rates of Emails and SMS. It only makes sense to boost your WhatsApp marketing efforts for a wider audience reach.
Some techniques will allow you to overcome challenges you may face while using WhatsApp broadcasts. Alternatively, some methods will help you to send unlimited bulk messages to your recipients. Find all these and more in our blog. Let’s get started without further delay.
What is WhatsApp broadcast?
WhatsApp broadcast is a feature that allows users to send a single message to multiple recipients with a single click. All the recipients of a broadcast receive the same message but as a separate chat. Unlike WhatsApp groups, where everyone is aware of the group participants and can interact with each other, a WhatsApp broadcast preserves recipients’ privacy.
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What is the WhatsApp broadcast limit?
With WhatsApp broadcasts, businesses can reach thousands of users without infringing on their privacy. Though, the biggest challenge is the WhatsApp broadcast limit, which allows only 256 contacts to be added to a single broadcast list. Businesses should create multiple broadcast lists to broadcast messages to contacts of more than 256.
Some of the other limitations of a WhatsApp broadcast feature are;
- 1. Recipients should save the sender’s contact
- 2. No automation with broadcast.
- 3. Content Restrictions
- 4. Limited analytics
How to increase WhatsApp broadcast limit
WhatsApp has designed four WhatsApp Broadcast Tier levels;
- Tier 1: Allows businesses to send broadcast messages to 1000 unique users/day
- Tier 2: Allows businesses to send broadcast messages to 10,000 unique users/day
- Tier 3: Allows businesses to send broadcast messages to 100,000 unique users/day
- Tier 4: Allows businesses to send broadcast messages to UNLIMITED unique users/day
With your initial WhatsApp Business API activation, you are allowed a broadcast limit of 256 unique users/day. However, it is possible to reach an unlimited WhatsApp broadcast limit by reaching the maximum tier limit.
To increase this limit further, you need to follow a step-by-step process, as mentioned;
- 1. Start by sending messages to 1000 Unique users within 30 days of the time.
- 2. Ensure that the messages sent are High-Quality messages.
Once you consistently message to 1000 unique users within 30 days, Meta will increase your broadcast limit to tier 1 as the limit mentioned above.
To move to the next tier, i.e., Tier 2, you must message at least 500 unique users (half of the Tier 1 unique user limit) in the next 7 days. Once you achieve this messaging consistency, Meta will promote you to Tier 2 on the 8th day. However, if you message 500 unique users on the first day of 7 days, Meta will promote you to Tier 2 on the second day.
Next, if you wish to move to Tier 3, message at least 5000 unique users (half of Tier 2’s unique user limit) in the next 7 days. Meta will promote you to Tier 3 as you reach your designated messaging consistency.
What if you cross the daily WhatsApp Broadcast limit?
If you cross your daily WhatsApp broadcast limit, a mechanism will be implemented to ensure that extra messages are not lost. Instead, any additional messages are lined up in the Enqueued section of your campaign. These extra messages are sent to the recipients after 24 hours in a controlled manner.
Here is what you can do to avoid a consistent overflow of extra messages;
• Content quality: Make sure that your messages are of high quality. This will ensure that more people opt-in to your broadcast list and that you can consistently increase your tier level.  Â
• Schedule your broadcast: Arrange your broadcasts so that you don’t go over the daily allotment.
• Audience Segmentation: To transmit more than one broadcast within the allotted time, divide your audience into smaller groups.
• Upgrade Your WhatsApp broadcast tier: If you want more broadcast limits, plan to move up to a higher tier.
• WhatsApp Business API: You can also opt-in for WhatsApp Business API to increase messaging flexibility and acquire additional features it may provide.
Methods to increase WhatsApp broadcast limit consistently
Here are top 4 Methods to increase WhatsApp broadcast limit consistentlyÂ
1. WhatsApp Business API
Broadcasting to an infinite number of new users, automating payment links and abandoned cart notifications, providing live help and WhatsApp Chatbots for 24/7 customer support, and interacting with numerous consumers are all made possible by WhatsApp Business API.
Users must seek the help of authorized WhatsApp business solution providers (BSP) to access some capabilities on the WhatsApp platform, as the WhatsApp Business API is not a platform. These BSPs provide a centralized platform for WhatsApp marketing communication management.
Kenyt is a WhatsApp cloud API provider that offers multiple tools to improve your WhatsApp marketing, including the ability to broadcast to unlimited recipients. For a comprehensive WhatsApp marketing solution, Kenyt provides platform-specific features, including post-paid billing, no platform fees, limitless messaging, message throttling, and different international languages. Additionally, Kenyt offers advanced analytics and reporting capabilities to help businesses assess the effectiveness of their advertising efforts.
2. WhatsApp marketing opt-ins
Businesses must encourage users to save contacts and join their WhatsApp lists to receive promotional marketing content. Businesses can use several ways to receive users’ permission to join their WhatsApp list through emails, SMS, website promotion, sign-up forms, checkouts, etc. User opt-in will allow businesses to send consistent broadcasts to large audiences.
3. Message Quality
You should send high-quality messages through WhatsApp broadcast and adhere to WhatsApp’s privacy policy and non-spam messaging guidelines. Personalize the message content and use high-quality media content with a clear CTA. Adhere to an appropriate time to broadcast your messages
4. Consistent messaging
Consistency is the key to achieving the highest tier of WhatsApp broadcast limit. You must regularly send high-quality messages at high volume to ensure Meta promotes you to the highest messaging capacity.
Conclusion
Officially, WhatsApp’s stated broadcast limit is 256 contacts, but there are practical ways to increase your reach without going against the platform’s guidelines. You may maximize your broadcast campaigns by using WhatsApp Business API providers, consistent messaging to the highest tier for broadcast, and following messaging best practices.
Remember that creating a positive brand image and preventing possible bans depend on maintaining a balance in communication, personalizing messaging, and respecting the audience’s privacy.
Frequently Asked Questions
Sending bulk WhatsApp messages is OK if done morally and by the platform’s rules. Get recipients’ express consent, customize communications, and ensure their privacy.
WhatsApp Business provides broadcasters with multiple advantages:
- 1. Bigger broadcast lists: Each list can have up to 256 contacts whom you can mail.
- 2. Tools for business: access to functions such as statistics, labels, and automated messaging.
- 3. Authorized business account: Increase customer trust and credibility.
Workarounds may be available through third-party platforms, but use them carefully. Some apps may break WhatsApp’s terms of service, which may result in account limitations. Using official channels, such as WhatsApp Business or WhatsApp Business API, is advisable.
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
