Introduction
Organizing an event can be fascinating, but sending out the invitations can be challenging and time-consuming. If WhatsApp invites are at the top of your mind, imagine sending the same invitation to hundreds of your guests individually. It takes away precious time, which you could use to manage other activities.
However, WhatsApp broadcasts save you quite a hassle when sending the same message to multiple recipients. Since businesses have a much larger contact list to send messages, WhatsApp broadcast list offers an easy way for them to send a single message to hundreds of recipients in a single click.
WhatsApp broadcast list is a unique feature, as it delivers the message in a personalized chat window with just one click, maintaining user privacy.
Despite its unique feature of one-click messaging to multiple recipients, WhatsApp’s broadcast list limit feature has hurdles. Nevertheless, this blog will unlock strategies to scale your messaging outreach despite this setback.
What is WhatsApp's list limit feature?
Though WhatsApp broadcast removes some of the challenges of messaging multiple recipients, it comes with its challenges, and the WhatsApp list limit feature is one of them.
Although WhatsApp does not limit the number of broadcast list creations, it limits the number of recipients that can be added to each list, which is 256. At first, it can be discouraging for businesses as they need to create multiple broadcast lists to reach all of their contacts, but there are some benefits that make WhatsApp’s list limit feature logical.
Here are some practical implications of the WhatsApp list limit feature;
• Personalized content: With a limit on the number of participants in a group, users can personalize content to ensure it is relevant to the broadcast recipients.
• Compliance with WhatsApp’s regulation: It ensures that users refrain from sending irrelevant spam content and respect user privacy and consent.
• Campaign monitoring: Due to the limited size of a broadcast list, campaign tracking and analysis is quite simple.
• Optimal server performance: A limited number of messages are delivered in a WhatsApp broadcast group, which ensures servers are not overloaded or crash due to the increased volume of messages.
Strategizes to maximize message reach beyond WhatsApp broadcast list limit
WhatsApp list limit feature doesn’t mean that you should compromise to scale your marketing outreach. You can surpass the regular WhatsApp recipient limit by following strategically planned steps.
WhatsApp Business API
WhatsApp Business API is an extended feature of WhatsApp that helps businesses scale their marketing operations. Since WhatsApp limits 256 recipients to each broadcast list, WhatsApp Business API expands the horizon to unlimited messaging.
Through a WhatsApp Business API, unverified business accounts have a regular limit of 256 within a 24-hour. Meta has designed four different tiers to limit business-initiated messaging. It increases the messaging limit based on the business-initiated conversation with an end user. It is determined through a quality criteria, such as;
• Medium or high-quality rating for your phone number
• Phone status showcases as connected.
• In a 7-day duration, you have contacted at least half or more of the recipients limited to your account.
Once Meta determines your account meets these quality criteria, they will increase your messaging limit to the next level.
Consistent messaging and following Meta messaging regulations will favor you to increase your messaging limit to the maximum.
Customer segmentation
Dividing your customer list into multiple segments will allow you the scope to send relevant messages to users instead of sending everyone one single message.
Customer segmentation lets you reach a wider audience with tailored messages for each segment based on their preferences, order history, product wish list, etc.
This way, you can reach a large audience and still play within WhatsApp messaging regulations.
Request WhatsApp opt-ins
Since WhatsApp broadcasts can only be sent to users who have saved the sender’s contact on their phone, businesses must prioritize reaching out to recipients requesting WhatsApp opt-ins.
It will ensure you have more recipients in your database, permitting you to send them promotional content.
As you have more user consent to send marketing messages, there are no constraints on your WhatsApp broadcast campaigns.
Leverage WhatsApp status
WhatsApp status is one feature often ignored by many users, but if strategically used, it can expand the messaging reach.
Though may not be directly, users who previously had a chat with you will be able to see your WhatsApp status for 24 hours and be updated on the events, promotions, or sales going on at your platform.
It will encourage them to opt for promotional content in fear of missing similar great deals.
Conclusion
The WhatsApp broadcast may seem a modest feature with recipient limitations, but it is beneficial when used strategically. Businesses can surpass WhatsApp’s list limit feature through the above-mentioned steps.
Meta-verified businesses can reach unlimited messaging potential if they consistently maintain good-quality messages and abide by WhatsApp’s messaging regulations. It improves the account’s genuineness and opens up opportunities for businesses to reach a large customer segment, as WhatsApp is the most popular messaging platform in the world.
Frequently Asked Questions
As per the latest announcements, WhatsApp has capped the number of WhatsApp chat lists to 20. It is to avoid clutter and improve user experience.
WhatsApp allows a total of 1024 users in a single WhatsApp group.
To allow verified businesses to increase their messaging limit, WhatsApp has created four WhatsApp Tiers, each accessible with consistent messaging through a specified duration and maintaining a good quality rating for your messages.
Tier 1: Allows sending a broadcast to 1000 new users daily.
Tier 2: Allows sending a broadcast to 10000 new users daily.
Tier 3: Allows sending a broadcast to 100000 new users daily.
Tier 4: Allows sending a broadcast to an unlimited number of new users daily.
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
