Introduction
WhatsApp is not only central to personal messaging but also integral to businesses. No wonder it has become the default messaging app in our lives. Certainly, with India’s massive user base of 400 million WhatsApp users, it has become one of the best ways for businesses to market and sell.
Freshworks data reveal that 80% of small and medium-sized businesses in India believe WhatsApp helps them grow. If you are looking for WhatsApp lead generation but cannot figure out exactly, then this blog will help you. It will take you through the best lead-generation methods to transform your business.
What is WhatsApp lead generation?
WhatsApp lead generation is the process of generating leads through WhatsApp. It is possible either with the WhatsApp Business app or through the WhatsApp Business API. It is a helpful strategy for engaging with customers who choose to interact with services and product content on WhatsApp.
Since several users prefer to interact through WhatsApp daily, it forms an efficient avenue for businesses to engage, nurture, and convert potential leads into customers. WhatsApp reply flows and WhatsApp click-to-chat ads initiate fascinating conversations that can aid sale objectives.
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Advantages of WhatsApp lead generation
WhatsApp’s popularity and user-friendly interface add to its advantage for lead generation. Some of the notable ways it helps in generating leads are;
• High open rate: WhatsApp messages show an impressive open rate of more than 90%, which leverages companies to be seen and noted by their target audience. Once a message is opened, it is possible to engage users through engaging content in an attractive format.
• Multimedia content: It is possible to interact on WhatsApp by using multimedia content such as images, GIFs, emojis, or videos. All within the conversation flow, and unlike email, not as an attachment. It gives greater depth to the conversations and convenience to the users.
• Convenience of time: Unlike other web chats that require users to be online to interact, WhatsApp doesn’t require users to be online simultaneously. They can send messages for the recipient to read at their convenience.
• Consolidate leads from Facebook & Instagram: Being a part of the Meta family, WhatsApp allows users to channel their traffic from Facebook and Instagram to manage through WhatsApp.
• In-app payment channel: WhatsApp offers an in-app payment gateway to allow the purchase of products and services. It is an integral feature for businesses engaged in sales operations through WhatsApp.
• End-to-end encryption: WhatsApp has a robust security system for its users’ privacy, and messages sent on its platform are end-to-end encrypted. WhatsApp takes any spamming action seriously. Businesses need to follow rigorous guidelines to be able to continue engaging in marketing and sales activities on WhatsApp or risk their account being suspended by Meta.
Best methods for WhatsApp lead generation
Now that we understand the advantage of WhatsApp for lead generation, let’s move on to figure out the best ways to achieve that. Some of the best methods for WhatsApp lead generation are;
1. WhatsApp Click-to-Chat ads
Facebook and Instagram are popular social media channels that keep users engaged for hours.
But they are also great for advertising your product and services. If you have a Facebook and Instagram account, you can link them with your WhatsApp Business account. You can create WhatsApp click-to-chat ads to be displayed on Facebook and Instagram. As potential leads click on your ad CTA to chat on WhatsApp, it redirects them to your WhatsApp chat to initiate a conversation.
You can share your product catalog, food menu, or product images from your phone gallery on Facebook and Instagram as an ad campaign for your target audience. However, these ads are not free and may require a significant budget.
2. Click-to-chat links
WhatsApp click-to-chat links are a unique way to connect without saving contacts.
It allows users with active WhatsApp accounts to connect. This feature is available in both WhatsApp web and WhatsApp app. Click-to-chat is an editable link that requires you to add the phone number you wish to connect to WhatsApp chat in the link and navigate to the link in a browser. The link redirects to a WhatsApp chat window without saving the number.
Example – If you want to message someone in India with the number 7011465989, you should create a link: https://wa.me/917011465989.
Businesses can share their Click-to-chat links through social media or mention them on their website to be contacted. Users are not compelled to save the number on their phones. So it is convenient for them to connect with a business.
3. QR code
A WhatsApp chat QR code is an efficient and easy way for people to connect without having to save contact numbers. These QR codes can be printed on banners, pamphlets, and other visible sections for people to scan and connect easily.
You can find the option to generate a QR code on your WhatsApp Business app by following the navigation: WhatsApp settings > Business Tools > Short Link. The settings allow you to share your QR code and save a pre-defined greeting message to welcome users who initiate the chat.
4. WhatsApp chat widget
You can add a WhatsApp chat button to all the visible spaces and customer communications.
You can provide a WhatsApp chat button with your email signature, which will allow users to connect to you at their convenience. Chat buttons can be added to social profiles where users can easily find a way to connect to you on WhatsApp.
5. WhatsApp reply flows
WhatsApp reply flows are a highly sophisticated way to collect lead data through WhatsApp forms integrated with chatbots, APIs, or drip marketing campaigns.
WhatsApp reply flows allow you to generate more high-quality leads with insightful details for segmenting leads based on your marketing strategy. Integrating a lead form in a WhatsApp chatbot can offer double the advantage of generating high-quality leads and also assist users in their queries.
Conclusion
WhatsApp lead generation is an effective process that can richly shower you with quality leads if you follow the method suitable for your target audience. Several methods with the correct strategic approach can take your marketing objectives on the right track. By abiding by WhatsApp user privacy agreements and having a consistent approach, it is possible to generate leads on WhatsApp.
Frequently Asked Questions
WhatsApp is the most used Messenger service with good user traffic popularity. By leveraging its power, businesses can:
- Increase lead generation: Sell to more people and get more potential customers.
- Improve customer engagement: Communicate appropriately and on time.
- Boost conversions: Groom leads efficiently and sale closing.
- Enhance brand reputation: Ensure high levels of healthy customer relations with the locals or users as they may be referred to.
WhatsApp Business API is a platform through which business organizations can communicate on the platform at scale. It includes features like autonomous messages, chatbots, and CRM systems integration.
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WhatsApp Groups are also effective forums for building the community around the brand. You can post useful information, conduct some interesting quizzes, or simply communicate with the group members – all these actions can bring you new customers and make existing ones loyal to your company.
About the Author
Nisha Sneha
Nisha Sneha is a passionate content writer with 5 years of experience creating impactful content for SAAS products, new-age technologies, and software applications. Currently, she is contributing to Kenyt.AI by crafting engaging content for its readers. Creating captivating content that provides accurate information about the latest advancements in science and technology has been at the core of her creativity.
In addition to writing, she enjoys gardening, reading, and swimming as hobbies.
