As WhatsApp Business API platforms continue to expand their features and capabilities, coupled with the rise of generative AI, more businesses are turning to WhatsApp bot solutions to engage with their customers.
The growing popularity of these chatbots is well-deserved, as they deliver impressive results in areas like customer engagement, resolution time, satisfaction, and even revenue growth.
With a WhatsApp bot, you can lower your call center workload volume by 33%. This goes on to show the real impact these bots have on improving the overall scalability of your business.
In this article, we will be exploring WhatsApp bot for business and its advantages in growth and scaling up. We will also let you know the tips to build a bot for yourself with Kenyt.AI, so by the end of this article, you will have a WhatsApp bot for your business.
What is a WhatsApp bot for business?
A WhatsApp bot offers your leads and customers a real-time, automated conversational experience directly within the messaging app.
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These chatbots can either be rule-based (following decision-tree interactions for a more structured experience) or NLP-based (using natural language processing for a more human-like conversation).
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However, to deploy a bot on WhatsApp, you must have WhatsApp Business API integration. You can refer to our previous article and understand the steps for the process.
Advantages of WhatsApp bot
Before we get into the nitty-gritty details, let’s understand the advantages of the WhatsApp bot –
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• With WhatsApp, you can communicate with your audience instantly, without delays, since people check WhatsApp more frequently than email.
• It also enables asynchronous communication, meaning you can respond immediately, while the customer can pause and resume the conversation at their convenience, with the thread never getting lost.
• You can reach your target audience without disrupting their routine, using a platform they engage with daily.
• Additionally, you can offer a personalized experience in every interaction thanks to precise user history and data collection.
Who can build WhatsApp bots?
The WhatsApp Business API was launched in 2018, and since then, Meta has been working to evolve it into a comprehensive business platform.
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With over 2 billion monthly active users, businesses worldwide are increasingly leveraging WhatsApp’s vast reach and its growing suite of business-friendly features.
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However, despite WhatsApp’s openness to businesses, the API integration isn’t available to just anyone.
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To access the WhatsApp Business API, businesses must have a valid business profile and go through an application process that prioritizes medium, large, and enterprise-level businesses within specific industries. Before launching your official WhatsApp chatbot, you’ll need to:
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• Review the WhatsApp Commerce Policy to ensure your industry and use case comply with the platform’s regulations.
• Apply for WhatsApp Business API and set up a dedicated WhatsApp phone number.
Building a WhatsApp bot for business
When building AI chatbots, whether using no-code platforms or custom development, it’s essential to keep the core principles of user experience design at the forefront.
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Focusing on a seamless, branded experience, collaborating with your team, and ensuring scalability are critical steps that ensure long-term success.
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As AI-driven solutions evolve, these foundational elements will continue to play a pivotal role in creating effective and impactful chatbots.
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Here are a few key considerations for building a successful WhatsApp business bot
Designing Targeted Conversational Experiences
Tailor your chatbot’s interactions to meet the specific needs of customers at each stage of their journey. AI-powered chatbots may automate many tasks, but crafting interactions that address real customer pain points is key to driving customer acquisition, retention, and loyalty.
Optimizing Chatbot Flows Based on User Behavior
While AI chatbots learn and evolve over time, regularly analyzing their performance and adjusting their flows according to user behavior is essential. This optimization can enhance conversion rates and provide customers with a more effective experience.
Integrating with Third-Party Platforms
Smooth integration with existing third-party systems is vital. The data collected by your AI chatbot needs to be processed efficiently within your broader tech ecosystem, ensuring a seamless flow of information across all platforms.
Providing Assistance Across Multiple Channels
Customers use a variety of communication channels, so it’s important that your chatbot is available across those platforms—whether it’s WhatsApp, your website, or Messenger. Meeting your customers where they are, and offering user-friendly, efficient interactions, is essential for maintaining engagement and satisfaction.
Conclusion
Incorporating a WhatsApp bot into your business strategy can significantly enhance customer engagement and streamline communication.
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By automating routine tasks and offering instant support, you can free up valuable time for your team while delivering a more efficient and personalized experience for your customers. With the right tools and approach, building a WhatsApp bot is an achievable step towards improving your business operations and boosting customer satisfaction.
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With Kenyt.AI, building a WhatsApp bot for your business is a simple process that will provide you with continuous rewards. Contact our sales team today and get started.
Frequently Asked Questions
A WhatsApp bot for business is a tool that helps businesses automate the process of sending messages to customers through WhatsApp. This process helps you answer questions, manage orders, and even provide resolutions like a customer support team.
A WhatsApp bot sends out instant replies, solves issues, and shortens the sales cycle. This will increase the loyalty and trust of the people on the brand and build a large customer base that is necessary for increased revenue and scaling up your business.
Building a WhatsApp bot involves setting up a WhatsApp Business account, choosing a chatbot platform, and defining the bot’s functionality (such as handling FAQs, booking appointments, or processing orders). You’ll also need to integrate the bot with your CRM and other systems to ensure smooth operation.
With Kenyt.AI, you will not need a whole lot of technical skills to build a WhatsApp bot. We provide a user-friendly interface on our dashboard with pre-built templates and simple functionalities. You can follow a simple set of regulations and also get necessary help from our sales or customer support team if needed.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
