Curious about sending automatic reminders on WhatsApp for tasks like abandoned cart recovery, application drop-off follow-ups, order confirmations or cancelations, delivery updates, or welcome and away messages?
WhatsApp Automation is the answer!
WhatsApp being one of the most widely used means of communication, it is relatively necessary for you to reach out to your users on this platform. and with Kenyt.AI, it becomes increasingly easy.
According to a recent research, 49% of companies revealed that WhatsApp automation has significantly minimized time spent on repetitive tasks. There is also an increase in the user engagement and conversion rate.
In this article, we will be exploring everything that you need to know about WhatsApp automation. This will help you deploy this game-changing technology for continued growth and development of your business.
What is WhatsApp Automation?
WhatsApp Automation is the use of software to streamline messaging and communication on WhatsApp. It helps businesses automate tasks like customer support, promotional messages, and reminders, making operations more efficient.
By adopting WhatsApp Automation, businesses can save time, optimize resources, improve response times, and enhance customer satisfaction.
Examples of automated messages include welcome and away messages, abandoned cart reminders, and order updates, all of which can be set up through the WhatsApp Business app.
Must read – WhatsApp Login: A Simple Guide For Businesses
How does WhatsApp Automation work?
In this section, we will provide you with descriptive pointers depicting the working of WhatsApp automation –
Chatbots
Chatbots are key to WhatsApp automation. These virtual agents can understand and reply to user questions or commands effectively. Using machine learning and Natural Language Processing (NLP) technologies, chatbots deliver quick responses. They can be pre-programmed or powered by AI tools like ChatGPT, ensuring accurate and reliable answers.
Personalization
WhatsApp automation helps businesses offer personalized interactions. By using customer data like names or order details, businesses can send tailored messages, making the customer experience more engaging and meaningful.
Workflow Automation
Businesses can automate tasks on WhatsApp by setting up workflows. These workflows use triggers and rules to perform actions automatically, like sending order confirmations or appointment reminders based on user activity.
Notifications and Updates
With WhatsApp automation, businesses can send real-time updates and notifications. These can include announcements, event reminders, order statuses, or any other important information, ensuring customers are always informed.
Conversational Apps
Conversational apps are similar to mobile apps but operate within messaging platforms like WhatsApp. They are designed to offer various user experiences directly within the chat interface, eliminating the need for standalone applications.
Benefits of WhatsApp Automation
Now that we understand the meaning of WhatsApp automation, let’s explore what advantages we get from the process.
Apart from automation that saves manual efforts, these are the benefits that you will get from WhatsApp automation.
Save your team’s time and energy
Automating repetitive user queries allows your agents to focus on more critical tasks, enhancing productivity and streamlining their workflow.
Ensure 24x7 business availability
With pre-set automated responses, your business stays operational round the clock, even on weekends and holidays. Every customer message is instantly addressed, ensuring consistent support.
Increase engagement
WhatsApp offers five times the engagement rate of emails and SMS. Automating messages on WhatsApp helps you reach more users, generate higher-quality leads, and significantly amplify engagement.
Reduce response time efficiently
With automated replies for common customer queries, you can ensure quicker and more efficient responses, enhancing customer satisfaction. This means customers do not have to wait for responses and expect instant replies. Hence, you can see a shorter sales cycle.
Try WhatsApp Marketing Campaings by Kenyt.AI
Examples of Successful WhatsApp Business Automation
A few examples of WhatsApp Business automation are as follows –
Banking - New Credit Card
From user login to digital signature, the entire process is secure and seamless. What once took hours or even days can now be completed in just a few clicks, saving time for both the bank and its customers.
E-commerce - Shipping Complaint
This example shows how to handle a customer’s “item not received” complaint effectively. Such issues are common in e-commerce, but with WhatsApp automation, you can resolve them quickly and ensure customer satisfaction.
WhatsApp Campaigns
WhatsApp automation isn’t just for resolving issues; it’s also great for proactive marketing. E-commerce businesses can use it to send personalized campaigns, such as discount codes, special offers, or sale announcements. For instance, you can target specific audiences, like this tailored campaign for women’s fashion.
Insurance - Making a Claim
Filing an insurance claim can be stressful for customers. However, with WhatsApp automation, the process becomes smooth and hassle-free. Customers can easily provide details, upload photos, and submit their car insurance claims—all within the convenience of a familiar app.
WhatsApp Automation with Kenyt.AI
There are basically two different types of WhatsApp automation. In this section, we will discuss both the types and understand how Kenyt.AI can help you in the process.
WhatsApp Business App Automation
The WhatsApp Business App enables you to set up automated messages like:
• Greeting messages
• Away messages
• Custom scheduled messages
• Messages for outside business hours
To automate messages using the WhatsApp Business App these are the steps you have to follow:
1. Open the WhatsApp Business App.
2. Tap the three dots in the top-right corner.
3. Select Business Tools.
4. Choose Greeting Message or Away Message.
5. Turn on the option to Send Greeting/Away Message.
6. You’ll see a pre-generated message, which you can use as is or customize by clicking the pencil icon.
Once you set-up the above mentioned process, you can worry a little less about the continuous stream of messages. You will be able to manage a fixed set of messages automatically, thereby helping you to focus on your typical business activities.
WhatsApp Business API Automation
Just like we discussed in the previous section, that WhatsApp Business app is suitable for small and medium businesses, WhatsApp Business API is essential for large businesses and enterprises for streamlining message flow.
With Kenyt.AI, enterprises can manage a whole lot of WhatsApp automation with ease. Our dashboard has a very simple to use interface. In addition to the ability to automate welcome and away messages, you can schedule campaigns with Kenyt.AI WhatsApp campaigns.
You can follow the below-mentioned six steps to start WHatsApp automation with API –
Create a Meta Developer Account
Visit developers.facebook.com and create your Meta developer account.
Link that account with your Kenyt dashboard.
Set Up Your WhatsApp Business Account
Once linked, you’ll be redirected to the WhatsApp Business Account Configuration dashboard.
Set up your WhatsApp Business account.
Add a test phone number linked to your account.
Test your message templates in a sandbox environment, which is a secure setup for testing applications.
Add Recipients
Add the recipient’s phone number to your test message.
Navigate to the API Setup section on your dashboard and input the recipient’s number.
Verify the number using the confirmation code sent via WhatsApp.
Send a Test Message
Use the pre-approved message template to send a test message to the recipient via the API message field on your dashboard.
Top Uses cases of Successful WhatsApp Business Automation
Before concluding the article, we will discuss about a few real-world applications that will help you better understand the need of WhatsApp automation for your business applications.
Payment reminders
It’s easy for users to forget to make their promised payments, whether it’s for a loan EMI, school/college fees, car loan, subscription, or any other service.
However, as a business, it is important for you to receive payments on time. Automating payment reminder messages via WhatsApp can significantly speed up the collection process, helping you receive payments much faster.
After sales support
You can configure automated responses and pre-set replies to address common questions users may have after purchasing your products or services. This means you can increase the chances of up-selling or provide an opportunity for your business to open to additional sales.
Minimize cart abandonment
One of the most effective use cases of WhatsApp Business Automation is sending Abandoned Cart Recovery Notifications.
However, by automating WhatsApp, you can send a friendly reminder to encourage users to finish their purchase. This will ensure that users remember to finish their purchase.
Conclusion
WhatsApp automation emerges as a powerful tool for businesses seeking efficiency and personalized engagement. By streamlining operations and enhancing customer interactions, it allows your business to scale up with ease.
Further, with automation, you not only save time but also foster stronger connections with customers and build up a loyal user base.
Kenyt.AI is your one stop destination for your WhatsApp automation requirements. Contact our sales team today and get started.
Frequently Asked Questions
WhatsApp automation refers to the process of using automated tools and technologies to reply to messages on WhatsApp automatically. By using this process, you can save time and efforts of manually replying to all your messages. This process can be streamlined by using an effective dashboard like Kenyt.AI.
With WhatsApp automation, you can improve customer service with instant replies, lower waiting times, and easier resolution of queries. Further, the automation helps you to solve repetitive questions instantly without the need for manual intervention.
WhatsApp automation is best suitable for marketing purposes. You can use this process to schedule campaigns, reach out to users, inform them about cart abandonment, and collect feedback. Additionally, you can also use this data to understand your users and plan out better campaigns in future.
With Kenyt.AI, integrating your WhatsApp automation to your existing system is relatively easy. This process is simple and can improve workflow and communication efficiency for quick growth and scalability of your business.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
