Building trust and credibility is key, especially when engaging with customers on WhatsApp. Some customers still remain cautious about interacting with businesses and receiving notifications on WhatsApp.
WhatsApp has the highest conversion numbers in all marketing tools – 45 to 60%. This high number signifies the impact of using WhatsApp for marketing and other requirements.
Before we jump into the article, we are not talking about the blue tick that you see when the other person has read your chat. That is another point of discussion. In this article, we will be discussing the blue verified badge that business accounts can get to display trust and credibility. So, business users, let’s get started.
What is a WhatsApp Blue Tick?
The WhatsApp Blue Tick is a small symbol that appears right next to your business name. This is like a verification badge that shows the legal authority of business and its genuineness. It signals to users that the account is official and trustworthy. This badge shows that WhatsApp has verified the business, giving customers peace of mind when they interact with it.
Why did WhatsApp change from green tick to blue tick?
You might be wondering if the green tick was good enough and why WhatsApp decided to shift to the blue tick. In this section, we will discuss this reason in detail. There are three reasons why this change was implemented.
Easier Verification for Small Businesses
Previously, only businesses using the WhatsApp Business API could get the Green Tick. With the introduction of the Blue Tick feature, even small businesses that are using WhatsApp Business app have the ability to get verified. Therefore, businesses need not rely on WhatsApp APIs for getting the verified badge. This opens up verification to a wider range of businesses, making it more accessible for small enterprises.
Consistent Branding Across Meta Platforms
The switch from the Green Tick to the Blue Tick aligns WhatsApp with other Meta platforms like Facebook and Instagram. This helps create a uniform branding experience across all Meta services, making it easier for users to recognize verified businesses on any platform.
Boosted Trust and Credibility
A Blue Tick on your WhatsApp Business profile signals to customers that your brand is authentic and reliable. The colour blue is often associated with trust, loyalty, and security, reinforcing the sense of credibility for your business.
Continue reading – How To Send Bulk Messages On WhatsApp Without Broadcast And Its Benefits Â
Prerequisites for getting a WhatsApp Blue tick
According to Meta, you will have to fulfil the following prerequisites for getting a WhatsApp blue tick. These are as follows –
• The business owner has to be at least 18 years old.
• Your business account should have a profile name and a picture.
• An active WhatsApp Business Premium subscription is not allowed.
• Your business must actively use the WhatsApp Business app.
• It is necessary for Meta Verified for WhatsApp to be available in your region. Currently, it’s offered in India, Colombia, Brazil, and Indonesia, with more regions expected soon.
- • You should have recently sent a message using the WhatsApp Business app.
How to get blue tick in WhatsApp
You can easily get WhatsApp Blue Tick using the WhatsApp Business app. This is similar to subscribing to a plan. First, make sure you meet the eligibility requirements and have updated your profile with key details like your business name, picture, address, category, and email.
Once ready, follow these steps to verify your account:
• First of all, open the WhatsApp Business app, then tap the three dots on the top right corner.
• Now go to settings and choose Meta Verified.
• Choose a subscription plan that suits your requirements.
• Pick your payment method and complete the purchase.
Note: Once you complete the above mentioned points, your profile will be locked for 20 days. During this time, you won’t be able to edit your details. If you do make changes, you’ll lose the Blue Tick and will need to re-subscribe to get verified again.
How to get the WhatsApp Blue Tick for WhatsApp Business API
Applying for Blue Tick verification through the WhatsApp API is a bit more involved than using the WhatsApp Business app, but the process is free. Here’s a simplified guide to help you get verified:
Prerequisite
Before applying for a Blue Tick via the WhatsApp API, ensure you meet the following criteria:
• WhatsApp API Setup: Your business must have a WhatsApp API account with a linked phone number.
• Meta Business Account Verification: Your Meta business account needs to be verified to confirm your legitimacy.
• Display Name Approval: Your WhatsApp display name must be approved, ensuring it matches your brand.
• Two-Step Verification: Enable two-step verification for your phone number under Phone Numbers > Settings > Two-step Verification.
• Online Presence: Have at least three pieces of organic content, such as PR articles or blog posts, published in major publications (note: paid content doesn’t count).
Once these are in place, you can proceed with your Blue Tick application. If you’re already familiar with applying for the Green Tick, the process is essentially the same.
Conclusion
The WhatsApp Blue Tick for businesses is turning out to be a powerful tool for improving customer trust and credibility. This verification badge signals to users that your business is legitimate and dependable, easing any concerns they might have about reaching out to you on WhatsApp.
At Kenyt.AI, we provide you with a free of cost verified blue tick when you partner with us. contact our sales team today to know more about this.
Frequently Asked Questions
The WhatsApp blue tick, also known as the verified badge, signifies that a business account is authentic and officially verified by WhatsApp. It helps users identify trusted businesses.
To obtain a blue tick, your business must use the WhatsApp Business Platform and meet WhatsApp’s verification criteria. This includes having a well-known and reputable brand.
A verified badge enhances your business’s credibility, increases customer trust, and helps differentiate your account from potential impersonators or fake profiles.
No, the blue tick is only available for verified business accounts. Personal WhatsApp accounts and WhatsApp Business app users are not eligible for this badge.
Aaron Jebin is an enthusiastic SAAS technical content writer interested in writing for new and existing technologies, platforms, and tools. With an experience of over 4 years in technical writing, he is keenly focused on developing articles to provide readers with complete solutions to the common problems that arise in the everyday workplace. His writing mostly focused on team building, work ethics, business analysis, project management, automation, AI, customer and employee engagement methodologies. He has an interest in baking cakes and making stained glass art. He is currently honing his drifting skills.
